Flight Centre is looking for a Digital Content Specialist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Develop and maintain an understanding of hot topics and key client concerns relating to enterprise applications and the current industry environment.
- Enable new customer acquisition campaigns through planning and delivery of a range of high-quality content such as thought leadership white papers.
- Perform and present content to accelerate prospect engagement and conversion such as (regular lead generation landing pages, webinars and sales enablement material).
- Manage the development and executions of an SEO plan for all corporate websites.
- Support specific lead generation projects such as account-based campaigns, through the provision of necessary content.
- Contribute to the development of our broader marketing strategy including contribution to social media campaigns across a variety of platforms.
- Maintain and build content for company websites and brochure materials.
- Create and write storyboards, interview stakeholders and proof content for video production.
- Brief and oversee the work of external agencies and freelancers such as (designers).
Job Requirements:
- Bachelor’s degree in any field is required.
- Minimum 2 years of proven experience in developing content for B2B organizations.
- Extensive working experience in managing content on a leading CMS such as (Drupal and WordPress).
- Proficient knowledge of using web analytics tools such as (Google Analytics and webmaster tools).
- Effective understanding of SEO principle and the using of reporting tools such as (SEO Moz and/or Screaming Frog).
- Advanced working skills in using (MS Office or/and Google Docs, Sheets and Slides).
- Intermediate working knowledge of using (Adobe Creative Suite).
- Strong organizational and interpersonal skills.
- Superb written and verbal communication skills.
- Solid time and project management skills to manage multi-tasks to meet deadlines successfully.
About Flight Centre:
Flight Centre is a traveling agency with over 80 high street stores which specializes in flights, holidays and tailor-made Journeys working with the world’s best airlines, hotels and tour operators to bring clients the greatest travel experiences at the right price.