Business Wire is looking for a Content Strategist in California, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Run Business Wire’s global content, communications, and PR Strategy that drives demand for Business Wire’s Products.
• Create and motivate a creative, dynamic content team to create compelling content for Business Wire’s global prospects and customers.
• Improve and execute a full funnel content strategy that truly serves the information needs of our audiences, delivering our content in rich, multimedia formats.
• Cooperate with VP of demand generations and product marketing, sales and partners to ensure content strategies are consistent with brand strategy and objectives and support audience goals.
• Collaborate with the management team, marketing, analytics, and sales to deliver innovative content that builds audience loyalty and help drive revenue.
• Plan strategies that enable Business Wire’s core values to be communicated by leveraging top and emerging social and content platforms.
• Supervise all external communications and PR activities.
• Associate with executive HR team on employee communications.

Job Requirements:

• Bachelor’s degree in journalism, communications, or related field preferred.
• Minimum 10 years of global marketing leadership focused on content and communications.
• Effective experience in SaaS B2B enterprise environment.
• Solid content strategy, strategic writing, and editing experience.
• Outstanding verbal and interpersonal communication skills.
• Great ability to leverage the market to develop best practices for content creation, distribution, maintenance, content repurposing and implementation.
• Proved ability to develop structures and platforms to support a global content and communications vision.
• High ability to oversee management and team structure to promote efficiency with best practice and thought leadership.
• Demonstrated ability to lead and develop engaged and dynamic teams that foster respect and collaboration.

About Business Wire :

Business Wire, a Berkshire Hathaway company, is the global leader in press release distribution and regulatory disclosure.