Tao Digital Marketing is looking for a Content Marketing And PR Coordinator in Bolton, United Kingdom. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Create relationships with key contacts within target publications.
• Lead and execute the implementation of the content, social media, outreach and PR, helping the clients of the agency grow.
• Conduct keyword research to coincide with client objectives to optimize existing content and find & develop new opportunities.
• Oversee and evaluate the performance of the content and PR produced. Providing full reporting to the senior management team.
• Cooperate with any external partners and the internal team to drive engagement by planning an engaging content strategy through digital channels for our clients.
• Design and content creation across email marketing, video, social media, digital media and rich media campaigns.
• Head, develop and grow the department to ensure effective prioritization and delivery of team and client objectives.
• Utilize data to drive further decision making and report on the effectiveness of all marketing activities to senior management.
• Stay pace with social media and marketing industry trends and development.
• Promote the company’s presence including social media engagement
• Improve, implement and manage Digital PR, content and social media.
• Enhance brand awareness through clever digital strategies
• Guage and report campaign performance and ROI

Job Requirements:

• Degree or equivalent.
• Minimum 2 years of PR, social media, email marketing and content marketing experience (agency or client side).
• Solid contact base of Journalists and bloggers.
• Deep knowledge of SEO.
• Effective experience of delivering commercial content marketing strategies and plans with an emphasis on ROI.
• A confident attitude with excellent communication skills when dealing with colleagues at all levels and external contacts.
• Creative, tenacious and proactive, with excellent copywriting skills.
• Motivated with very strong organisation and time management skills.
• Ideally, a qualification in marketing, digital marketing or a complimentary/related field.
• Proficient working experience in digital content/PR marketing, 2 years+
• Proven experience managing marketing database, email, social media.
• Highly creative with experience in identifying target audiences and devising digital campaigns and writing content that engages, informs and motivates.
• Demonstrated understanding a similar content or outreach role.
• Proven track record in creating content for a wide range of channels and an understanding of how this fits into the full marketing mix.
• Sound understanding of social media channels including Google+, Facebook, LinkedIn, Twitter and Pinterest.
• Expert knowledge of how to aid content promotion via digital channels such as blogs, forums etc.
• Ability to deliver work to deadlines, with proactive planning skills.
• Strong knowledge of creative link building strategies and techniques.