Content Lead

At beyondblue


Expires on 30/12/2018



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beyondblue is looking for a Content Lead in Victoria, Australia. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Improve and deliver a content strategy (online and offline) to guide content development across the organization, along with an annual review of the content development policy and biennial review of all content.
  • Supervise the implementation of the master brand and experience strategy for Beyond Blue, along with an annual review of the brand policy and brand guidelines.
  • Lead the ongoing development and update of the Beyond Blue language guide.
  • Operate with the performance team to use analytics, research insights and feedback to identify opportunities for innovation and improvement across content activity.
  • Direct close collaboration with program areas across the organization to transfer research, clinical and specialist insights into effective content.
  • Consult with partners and stakeholders to establish objectives, legal agreements and deliverables for content activities.
  • Proactively head internal stakeholder relations and expectations relating to brand and content activities.
  • Cooperate with other FunMarcomms team members to ensure a high quality, customer-orientated service is provided to the whole organization.
  • Serve with the head of marketing and digital to develop and deliver the annual group work plan within agreed budgets and timeframes, to stakeholder satisfaction.
  • Run a high-performing team, including resource planning, developing staff work plans, professional development and biannual performance reviews.
  • Promote and monitor the accurate project and operational budgets.
  • Report on the progress of projects, being able to recognize barriers, and find effective solutions.
  • Estimate and monitor risks to all team activities on a monthly basis and implement new controls to mitigate risks where required.

Job Requirements:

  • A relevant tertiary qualification in communications, writing or editing or related discipline.
  • A solid leader, with experience managing and developing a high-performing team.
  • Effective experience in creating and distributing valuable, relevant, consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive action and change.
  • Proficient experience in content marketing, project management, and stakeholder engagement.
  • Outstanding verbal and written communication skills, including highly developed influencing and negotiation skills.
  • Sound writing and editing skills across print and online channels, with the ability to adapt your writing style, tone and voice for different audiences.
  • The ability to listen, understand and adapt to audience needs.

About beyondblue :

beyondblue is a national, independent, not-for-profit organization working to address issues associated with depression, anxiety and related disorders in Australia. beyondblue is a bipartisan initiative of the Australian, state and territory governments with a key goal of raising community awareness about depression and anxiety, and reducing stigma associated with the illness.

Main Requirements

Job Type Full Time Experience Needed N/A
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