HZDG is looking for an Assistant SEO Manager in Maryland, United States. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.
Job Responsibilities:
- Examine and understand the competitive landscape, optimization, and overall digital footprint opportunities.
- Execute the search trend analysis and make actionable recommendations.
- Perform inbound link analysis and identify marketing opportunities that include link acquisition, partnerships, and social media engagement.
- Recognize off-site opportunities for building a strong digital footprint for brands.
- Conduct website audits with SEO, mobile, engagement, and usability in mind.
- Suggest changes to website architecture, content, linking and other factors to improve SEO rankings and performance.
- Conduct topic and keyphrase research and discovery, identify keyword, expansion, and optimization opportunities.
- Cooperate with the design, UX and Dev teams to ensure SEO best practices are integral parts of website development, migration, etc.
- Cooperate the content marketing teams to make sure best practices are implemented and identified opportunities are maximized.
- Associate with the analytics team to develop performance focused strategies and tactics that drive site engagement and conversions.
- Estimate SEO results across major search engines and develop optimization recommendations to improve performance.
- Oversee and report on the progress of SEO efforts with clear, actionable explanations ensuring that client websites are meeting goals in traffic, keyword rankings, user engagement and conversions.
- Collude with the SEM, media, and paid social teams to ensure that landing pages and other website content are in alignment with goals across all channels.
- Keep atop of industry trends and changes.
Job Requirements:
- Minimum 2 years of experience within SEO with a proven track record in user acquisition and tangible results.
- Demonstrated understanding of mobile search and local optimization.
- Effective experience in technical SEO and website architecture.
- Proficient experience in industry tools like ScreamingFrog, Moz, Google Search Console, SEMRush, etc.
- Familiarity with website analytics tools (e.g, Google Analytics, Omniture, Supermetrics).
- Expert working knowledge of HTML, CSS, and JavaScript development as they apply to SEO.
- Proven track record in Excel and Google Spreadsheets.
- Strong Voice search experience.
- Solid real estate marketing experience.
- True team player, resourceful, problem solver, organized.
- A passion for digital marketing and a desire to learn from and teach other team members.
About HZDG :
HZ is a fully integrated creative agency specializing in branding, marketing, content, and digital. Known for employing a wide range of award-winning online and offline directives, their capabilities live at the intersection of design, storytelling and technology.