Lock Search Group is looking for a Digital Marketing Manager in Ontario, Canada. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Produce leadership for the marketing team, creating a cohesive approach to the digital marketing strategies and goals.
• Design and roll out a strategic digital marketing plan to grow the company’s brands.
• Cooperate with the communications team on the national marketing plan, including ads, trade promotions, and content.
• Improve and launch a re-branded website, using tactics to drive engagement and conversions.
• Assure a customer-centric and functional website experience.
• Utilize SEO, SEM, Automation tools, and online campaigns to drive results, targeting Retail, Builder, Contractors, Architects, Distributors, etc.
• Lead 3rd party agencies and vendors.
• Collaborate with the R&D and product management teams on new product launches, tools, and training.
• Plan national marketing campaigns, executions, and collaterals.
• Follow, analyze, and leverage marketing data and analytics to address gaps and target areas for improvement.
• Communicate with internal teams to develop cross-functional strategies to hit business goals, and to ensure alignment.
• Head OMNI channel requirements for retail clients.
• Support a strong knowledge of market and industry trends to stay relevant and effective, including knowledge of market position, customer buying habits, marketing technologies, etc.

Job Requirements:

• University degree in marketing, business, or related.
• MBA is an asset.
• Minimum 5 years of experience in digital marketing, ideally in the building material’s space.
• At least 2 years of previous experience managing a team.
• Expert knowledge of web content management systems (Drupal is an asset), and analytics programs (Google, Adobe, Webtrends).
• Deep knowledge of SEO, SEM, marketing automation, display media, etc.
• Demonstrated understanding of Microsoft Office Suite, CRMs, and SAP.
• A sound sense of business acumen, with a strategic and goal-oriented mindset.
• Outstanding multitasking and prioritization skills.
• Strong communication and interpersonal skills.
• Great problem-solving skills.
• Critical and analytical thinking skills.
• Strong budgeting and financial skills.
• Solid social media and content creation and execution skills.
• Ability to create effective digital engagement strategies.

About Lock Search Group:

Lock Search Group is the leading independent search firm in Canada. Its mission is to provide exceptional recruitment and consulting service to clients and candidates. It applies its experience and expertise to deliver solutions with a personalized approach that focuses on clients’ needs and candidates’ goals.