Social Media Analyst

At PerkinElmer


Expires on 21/03/2018


Expired Job

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PerkinElmer is looking for a Social Media Analyst. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Manage social reporting and analytics across social channels, while building out reports on an ongoing basis.
  • Evaluate campaign performance, make strategic recommendations and adjust accordingly.
  • Optimize social media paid advertising campaigns for a portfolio of internal clients.
  • Use social listening tools to discover and monitor industry (trends, audience sentiment, the share of voice, customer interactions, compliance and best practice adoption, sales opportunities and content creation ideas).
  • Collaborate closely with the global social media strategy manager and other stakeholders on global social media projects and initiatives.
  • Contribute to innovation, process improvement and standardization.
  • Advise the business on how to monitor conversations happening around strategic growth areas and direct issues to appropriate stakeholders.
  • Optimize and enhance the use of social media tools and technology.
  • Stay abreast of social media news and best practices to keep global teams informed and educated.
  • Support global social media strategy manager in researching potential of expanding PerkinElmer presence to new social channels through analytical findings.
  • Research content in the news through our listening tool to find timely and relevant curated content that aligns with our social media content strategy.
  • Capable of creating social content such as tweets, social posts, photos and blogs for external and internal communications.

Job Requirements:

  • Bachelor’s degree required, preferably in marketing, advertising, communications or related field.
  • At least 3 years of social media experience preferably in B2B health, pharma or biotech in an agency or corporate environment.
  • Proficient working experience with tools such as (Sysomos, Sprinklr, Brandwatch and Crimson Hexagon).
  • Deep understanding of creating social listening programs.
  • Expert working skills of using MS (Word, Excel, PowerPoint and Outlook) is required.
  • Excellent project and time management skills.
  • Ability to manage multiple tasks and priorities as well as strong follow-through.
  • Ability to work independently or as a part of a team.

About PerkinElmer:

PerkinElmer is an American multinational corporation focused in the business areas of human and environmental health, including environmental analysis, food and consumer product safety.

Main Requirements

Job Type Full Time Experience Needed 3:5 Years Career Level INTERMEDIATE - LOWER LEVEL
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