PerkinElmer is looking for a Social Media Analyst. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

• Manage social reporting and analytics across social channels, while building out reports on an ongoing basis.
• Evaluate campaign performance, make strategic recommendations and adjust accordingly.
• Optimize social media paid advertising campaigns for a portfolio of internal clients.
• Use social listening tools to discover and monitor industry (trends, audience sentiment, the share of voice, customer interactions, compliance and best practice adoption, sales opportunities and content creation ideas).
• Collaborate closely with the global social media strategy manager and other stakeholders on global social media projects and initiatives.
• Contribute to innovation, process improvement and standardization.
• Advise the business on how to monitor conversations happening around strategic growth areas and direct issues to appropriate stakeholders.
• Optimize and enhance the use of social media tools and technology.
• Stay abreast of social media news and best practices to keep global teams informed and educated.
• Support global social media strategy manager in researching potential of expanding PerkinElmer presence to new social channels through analytical findings.
• Research content in the news through our listening tool to find timely and relevant curated content that aligns with our social media content strategy.
• Capable of creating social content such as tweets, social posts, photos and blogs for external and internal communications.

Job Requirements:

• Bachelor’s degree required, preferably in marketing, advertising, communications or related field.
• At least 3 years of social media experience preferably in B2B health, pharma or biotech in an agency or corporate environment.
• Proficient working experience with tools such as (Sysomos, Sprinklr, Brandwatch and Crimson Hexagon).
• Deep understanding of creating social listening programs.
• Expert working skills of using MS (Word, Excel, PowerPoint and Outlook) is required.
• Excellent project and time management skills.
• Ability to manage multiple tasks and priorities as well as strong follow-through.
• Ability to work independently or as a part of a team.

About PerkinElmer:

PerkinElmer is an American multinational corporation focused in the business areas of human and environmental health, including environmental analysis, food and consumer product safety.