Digital Marketing Strategist

At BanffCentre


Expires on 07/10/2017


Expired Job

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BanffCentre is seeking a Digital Marketing Strategist. If you meet the requirements below, you will be eligible to apply via Digital Marketing Community.

Job Responsibilities:

  • Take a collaborative leadership role in web development, working with the digital team to ensure the highest possible contribution to the website to Banff Centre’s marketing, communications, and sales objectives.
  • Create wireframes, design mockups, and HTML templates for BanffCentre web platforms.
  • Consult on content for marketing campaigns, including video/digital collateral, driving awareness of Banff Centre’s online content.
  • Responsible for ongoing analytics of the web and digital activities, preparing regular reports, and applying analytic findings to web design, content, and information architecture.
  • Leverage best practices for web user experience, email marketing, and analytics.
  • Implement metrics and KPIs to enable data-driven web/digital strategy.
  • Provide expertise on web trends, issues, and direction for BanffCentre staff and participate in decisions regarding website design and marketing content control.

Job Requirements:

  • Minimum 3 years of experience in working in a web/digital marketing environment.
  • Efficient experience in user interface, web navigation, wireframes, mock-ups, and responsive web design.
  • Effective experience with WordPress required experience with Drupal.
  • Extensive skills of using (Google Analytics, Tag Manager, and SEO/SEM).
  • Strong skills in using MS Office.
  • Proficient experience in web development tools including (HTML, CSS, JQuery).
  • Expert skills with MailChimp.

About BanffCentre:

Banff Centre for Arts and Creativity is a learning organization built upon an extraordinary legacy of excellence in artistic and creative development. It is the global organization leading in arts, culture, and creativity across dozens of disciplines.

Main Requirements

Job Type Full Time Experience Needed +3 Years Career Level INTERMEDIATE – LOWER LEVEL
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