B2B marketing is getting more competitive daily because of that, established channels and tactics have become less effective, leading marketers operating in the space to look for new ways to reach their audiences effectively. The aim of profiling, segmenting and targeting is to make sales and marketing more effective and efficient. This can be achieved by developing a better understanding of customers, B2B marketing relies deeply on direct sales and B2B marketers working with sales teams together.

Take a glance at the most used ways of targeting B2B buyer from the B2B marketer’s point of view:

• Geo-targeting is ranked as the most used method of targeting used by B2B marketers with a rate of 71%.
• Industry/vertical is ranked as the second most used method for targeting B2B buyers by digital marketers with a rate of 59%.
• Account-specific comes at next a used method of targeting by B2B marketers with a rate of 50%.
• Online activities also listed as a way of targeting B2B sellers used by B2B marketers with a rate of 48%.

A Graph Shows The Most Used Methods by B2B Marketers of Targeting B2B Buyers, 2018.