The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because, over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible for them. It’s not a secret that the B2B audience is online. Almost 90% of B2B researchers are using the internet during their B2B research process.
Take a glance at the top business priorities for B2B marketers in 2018:
- Converting leads into customers is ranked as the first B2B marketers business priority with a rate of 58%.
- Growing traffic to a website is ranked as the second priority for B2B companies with a rate of 45%.
- Increasing revenue from existing customers comes at next as a B2B marketers priority with a rate of 44%.
For more information, kindly check the “Contentive 2018 B2B Marketing Survey Final“ full report.