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Preferred Devices for Online Purchasing in GCC in 2016 | Effective Measure

61% of GCC internet users surveyed use mobile to browse and search before making an online purchase. Only 53% of them purchase and checkout via mobile. 19% use laptop or desktop to browse and search, but 22% purchase via such devices.

Preferred Devices for Online Purchasing in GCC Q4 2016_Effective Measure