Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience with the objective of driving profitable customer action. The majority of UK marketers reported that 91% of their organizations are using social media posts to achieve their content marketing goals, while case studies are ranked as the second content type that …
Facebook usage insights are pretty powerful information for those who want to know users behaviors and interactions. The total number of monthly active Facebook users worldwide reached 2.17 billion, while the annual change in Facebook users compared to Jan 2017 increased by 15%. 88% of Facebook users are accessing through their mobile phone devices, female users percentage is …
Facebook is a highly valued channel for online retailers to drive more sales from new and existing customers, retailers are growing their usage and spending on video & mobile ads budget on Facebook. Online retailers are also increasing the usage of video ads, with spending rate 139% quarter over quarter, while the spending of the year over year of Q1 2018 budget growth increased by …
The total number of active Facebook users in UAE reached 8.5 million, The total number of male users is 6.33 million, while the number of female users is 2.2 million. The UAE number of Facebook users accessing through android devices is 7 million, compared to 2.1 million users who access via iOS devices. The majority of Facebook …
The web traffic through laptops and desktops are decreasing by 3%, while the traffic from mobile phones is increasing at a rate of 4% in 2018. Tablet devices web traffic is decreasing at a rate of 13%, on another side, other devices such as gaming devices their web traffic is growing by 17%. For more information, kindly check “Digital …
Organizations in the Asia Pacific are much more focussed on social media engagement as their first priority with a rate of 36%, compared to North America and Europe organizations which reported that targeting and personalization is their top priority with a rate of 34%. On another side, Asia Pacific organizations mentioned that brand building/viral marketing …
The total internet users in the Middle East reached 164 million with a penetration rate 65% of the whole population. On the other side, the total number of active social media users in the Middle East reached 130 million users while the active social media users are 52% of the total population. Mobile connections are getting faster all over the world, 128% of …
Marketers with a documented content marketing strategy are more likely to succeed, a documented content marketing strategy will help marketers to work smarter, more efficiently and more effectively. 58% of surveyed B2B marketers reported that they have a documented strategy for content marketing and social media, while 55% of marketers indicated that they have a documented …
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