There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content. 81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a …
Almost all online shoppers have purchased from a marketplace, the top reason for choosing to shop at a marketplace is the better prices. The top reason in the US to purchase from a marketplace is the better prices with a rate of 65%, while free and discount shipping ranked as the second top reason to purchase …
Customer experience is an integral part of customer relationship management (CRM), it is important because a customer who has a positive experience with a business is more likely to become a repeat and loyal customer. 29% of surveyed marketers in North America indicated that making their experience as valuable as possible is the first important factor in …
Marketing objectives are goals set by a business when promoting its products or any object, the marketing strategy set in order to achieve the overall organizational purposes. Surveyed marketers reported that sales leads are one of the top marketing objectives in 2018 with a rate of 67%, while leads to customers are ranked as the second high priority objective with …
Influencer marketing has recently become a hot topic in the digital marketing industry and marketers are realizing its benefits. Many marketers have started adopting influencer marketing over traditional marketing methods to promote their brands and products. Surveyed marketers reported that one of the most challenges of influencers marketing in 2018 is determining the ROI of their …
Content marketing is the creation and sharing of content in order to engage current and potential customers, thereby building trust with the audience. 42% of UK surveyed marketers reported that their organizations are outsourcing the activity of content creation, while 14% of marketers indicated that their organizations are outsourcing the content promotion or distribution activity. 47% of UK …
There are various content types that help organizations to achieve specific objectives, Social media posts are ranked as the top type of content that Australian marketers use with a rate of 56%, while 46% mentioned that they are using case studies as an effective type in helping their organizations to achieve their goals. The pre-produced videos are ranked with …
Referral marketing is a method of promoting products or services to new customers through referrals usually it is a word of mouth. Connecting with the right people isn’t just a one-and-done task, it’s a process that means speaking to ideal customers at every stage of their buying journey. B2B professionals are making large investments in many channels such as event marketing …
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019