The majority of the organizations are using various social media platforms as a part of their content marketing effort. Twitter is ranked as the first used social media platform that the UK marketers use for their content marketing purposes with a rate of 95%, while LinkedIn is ranked as the second used platform with a rate …
68% of all American adults are using Facebook, with roughly three-quarters of them access the platform on a daily basis. 51% of them are heavy users. It worth to be mentioned that, younger adults ages 18 to 24 are much more likely to use platforms such as Snapchat, Instagram and Twitter. 63% of American adults …
The marketing budget is a crucial part of any marketing plan. It gives a clear overview of all the costs associated with carrying out the marketing activities, including advertising, online content, branding, public relations and staffing costs. 66% of surveyed B2B Australian marketers mentioned that they are expecting to spend at least 20% of their marketing budget on the content …
Almost all, 96% of online shoppers in Canada are making their purchases from marketplaces. 32% of Canadian online shoppers research more on a marketplace, while 29% purchase more on a marketplace. Better prices is ranked as the main driver of purchasing from a marketplace instead of a retailer with a rate of 61%, compared to …
Social media marketing has grown to become an essential part of every firm’s strategy to expand their reach and enhance their products and services. Cast a quick look at the state of social media use in Egypt, in 2018, by Crowd Analyzer: The total number of Egyptian Facebook active users reached 35 million, The total …
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Photography is ranked as the first type of content marketing used with a rate of 50%, while info-graphics is ranked as the second used content type with a rate of 49%. 39% …
Retail apps are attracting the attention of smartphone users for the proficient experiences they deliver. Online shoppers choose to use the app over the website because it’s faster, provides a better user experience and is easy to access via their phone. Smartphone purchasers indicated that they use the retailer’s apps because it is faster than the website …
Businesses of all sizes use social media platforms as an easy way to get ahead of the game, because of the massive increase in social media use, advertising and marketing have leveled up. Strategies to target customers have become more precise, cheaper and effective. This is why many startups today are growing faster than ever before. 86% of B2B marketers …
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