Generation Z is a challenge since it appears that they behave differently from earlier generations, they spend globally an average of 2 hours 43 minutes a day on social media. Facebook is ranked as the first platform that generation-z use it several times a day with a rate of 55%, while Snapchat & Instagram are ranked as the second platforms that generation-z visits …
Content performance and ROI is something that almost every content marketer cares about, basic metrics are those that deal with consumption, or how many people have viewed content depending on its format. Surveyed content marketers reported that measuring the traffic of content is ranked as the number one success metric with a rate of 50%, while the number …
Consumer buying behavior that affects a purchasing decision is strongly influenced by various factors. There are several important factors that affect consumers to complete their purchasing process. Product reviews are ranked as the first factor that influences a consumer to complete a purchase with a rate of 87%, while 86% mentioned that customer loyalty discounts and offers is …
Marketing automation is a solid process for lead acquisition, management and sales. Developing and optimizing this process by capturing data and creating baseline goals can effectively grow any business. Surveyed marketers mentioned that there are difficult tactics used to optimize marketing automation, the ”Personalized/dynamic content” is ranked as the most difficult tactic in optimizing the marketing …
Content sharing and being connected is the mutual orientation of many in generation-z, they have both among their friends and in the broader internet-as-community idea. 71% indicated that they share content through online platforms, while 59% reported that they share content through applications. Then comes at next 30% mentioned that they share their content through their …
Generation Z is a challenge since it appears that they behave differently from earlier generations and this behavior can lead to changes in consumer behavior. Here are some important factors to improve e-commerce sites conversion among Gen-Z: Available discounts are ranked as the first factor to improve conversions with a rate of 62%, while 58% of online shoppers …
Omni-shoppers are researching online before buying any product. The use of the search engines as their first line of research mean that smaller retailers or manufacturers have the opportunity to really let their SEO shine. 69% of surveyed online shoppers indicated that their first source of information about brands, products or services is the search engines, …
Over two-thirds of millennials use Samsung or Apple smartphones with high expectations for their devices. Scared of being disconnected, long battery life is the most important feature, followed closely by camera quality and shatter protection. 67% of the U.S. millennials are using their smartphones mostly to make phone calls, while 64% indicated that they are using …
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