Today‘s connected and device wielding consumers continue to value the ease and convenience of online shopping, digital buyers are planning to make online purchases via desktops/laptops, but mobile users will likely be driving digital growth overall, while desktop/laptop is the most preferred device for holiday shopping, mobile has seen the largest increase over the last …
B2B marketers are facing challenges, the technologies continue to evolve, but the challenges remain the same. While B2B marketers are seeing increasing success with content marketing and live events, nurturing leads throughout a long sales cycle and pinpointing exactly what moved the needle to conversion still vexes many B2B marketers. Take a glance at the …
Search for customer expectation, behavior and quality, when it comes to content marketing. B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a result, content marketing is becoming more prevalent and receiving lots of investment. Take a glance at the most …
It’s always important to review the effectiveness of your digital media channels. While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your marketing approach. That is why …
A mobile wallet is a financial instrument that allows businesses and individuals to receive and send money via mobile devices. It is a type of e-commerce model that is developed with mobile devices owing to their convenience and easy access. A mobile wallet is also called mobile money or a mobile money transfer. Digital wallets refer …
Online shopping motivations can be categorized as hedonic and utilitarian motivations, shopping motivation factors are important to understand consumer behavior which plays a huge role in making purchasing decisions. Electronic commerce growth is increasing at a rapid rate and is replacing traditional commerce. The benefits of shopping online cannot be underestimated. The e-commerce offers internet users …
When it comes to digital marketing strategies, marketers can create a lengthy scroll of every available technique or technology available. Content marketing ties in heavily with SEO practices, and should aim to provide users with information that will eventually guide them through the buying process. In doing this, you can gain familiarity and trust with …
Social media comprises communication websites that facilitate relationship forming between users from diverse backgrounds, resulting in a rich social structure. User-generated content encourages inquiry and decision-making. Nearly all Australian internet users are using social media at least once per day. Social media is an important part of people’s everyday lives, and people regularly access a …
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