The retail industry has undergone a significant transformation over the past decade, largely due to the disruptive force commonly referred to as the “Amazon Effect”. When it comes to Amazon’s recent acquisitions, consumers are even more optimistic about convenience in the future. When asking the USA consumers about their perception of Amazon’s growth in the …
In a crowded marketplace, generating awareness among consumers can be difficult for retailers, especially those newer to the industry. The first way a consumer hears about a new retailer is through friends and family. Word-of-mouth recommendations are crucial in building initial trust and credibility. While more and more retailers adopt multi-channel presence to communicate with …
Smartphones are changing the way that consumers shop and interact with retailers, both online and in stores. The ability to research products, look for coupons, and purchase in a moment of need, regardless of location, using retail applications is empowering consumers. Today, mobile is the most important digital touchpoint for retailers to win, serve, and …
As marketers strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. As email technology gets more sophisticated and data gets more pervasive, savvy marketers are taking email personalization to new levels to increase open rates and engagement, for example, with the rise of social media marketing, …
Personalization is the new trend in retail, with companies having invested heavily in customer loyalty schemes and targeted sales offers. For some years now, retailers have been moving away from customer loyalty schemes to gathering data and creating personalized messages based on customers behaviors and advanced algorithms. However, this does not guarantee the tailor-made experience …
A shopping motivation defines the overall dispositions of online consumers towards the task of shopping online. Such motivations may include a variety of incentives that are manifested by the expected benefits that consumers are seeking from the online stores. Many online businesses and market places offer a wide range of consumer facilitation services, such as …
Digital buyers have many choices and will choose online retailers that make them feel known and valued. For retailers who want to remain relevant, delivering personalized, seamless customer experiences is a must. Retail personalization is a business strategy that seeks to build brand loyalty by presenting compelling experiences to customers based on their likes and wants. …
Social networks are becoming the new online marketplaces. Why social shoppers are looking to Facebook, Instagram, and Twitter for their next online purchase. However, many brands are yet to enable this type of shopping. Although consumers are not yet able to buy all products directly through social media channels, they are already using brands’ social …
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