What any brand wants is to expand and enter other markets and it would definitely be amazing if it can expand globally not only locally. The question is what are the easiest countries to offer you the easy path of success? This is not easy to answer because it depends on a lot of factors …
US holiday sales set to bounce back in 2019. According to eMarketer, the US holiday sales are forecasted to reach $1 trillion for the first time in years and US retail eCommerce spending will expand to $135.35 billion The Christmas shopping season is just three weeks away. It’s one of the top holiday spending events …
There is a growing global trend to consider pets as part of the family. In fact, millions of people around the world love their pets, enjoying their companionship, going for walks, playing and even talking to them. And there is evidence suggesting that attachment to pets is good for human health and even helps build …
Marketers are turning to brands’ ambassadors, influencers, and just simply motivated customers to help them meet their marketing goals like building brand awareness, acquiring new customers and keeping those retention numbers at a healthy level. Building brand advocacy requires a fine balance of incentive and engagement, even happy customers don’t always share their opinions unless …
One of the major objectives of building brand trust is to achieve sustainable competitive advantage and thereby enhance businesses performance and converting new customers into loyal shoppers. Online shoppers satisfaction is built if the customers have full confidence or trust in the brand. If a brand fails to fulfill promises to their customers they will …
Enhancing and attracting online customers is very important to know about their behavior and understand what they require and need. Since online shopping is the new medium of shopping with new demands of consumers. All customers have their own desires and demands for products so that it is very crucial for all online retailers to …
Brand loyalty is one of the key factors critical for managers so that they can improve their customers’ retention that will, in turn, have a favorable impact on the profit margin. A consumer is considered brand loyal whenever he/she perceives that a brand is offering him the right product features and the desired level of …
Effective marketing is necessary to compete in the ever-growing worldwide retail industry sector, marketing strategies for retail businesses need to employ experts that are specifically designed to move companies toward success and growth. When it comes to the content of the messages that resonate with prospective customers, relevancy is the main key. Marketers need to …
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