Digital Marketing Statistics & Metrics

Between January and December 2016, Facebook in Egypt came at the top according to the social buzz rankings of most positively perceived internet brands. With Egypt constituting the largest Middle East fan-base on Facebook with 27M users and growing – the social media giant looks to be continuing to maintain a positive affinity with consumers. …

Instagram’s average usage in UAE is about 60% in 2016 compared to 54% in 2015 and compared also to the worldwide average usage which reached 42% in 2016. Snapchat also achieved 54% of UAEs’ internet usage in the same year.