In a way to measure online shopping behavior in the Middle East, especially in KSA, UAE, Qatar, Kuwait, Oman, and Lebanon, results show the following:
- 42% of internet users surveyed use the internet for shopping, 87% of them are satisfied with their online shopping experience, and more than half of them prefer to buy from local websites.
- 85% of internet shoppers access the internet from their mobiles.
- 46% are encouraged to shop on another mobile because of convenience.
- The top three shopping categories are personal education, app stores, and airlines.