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Google Play Offers the Cheapest Cost Per Install (CPI) for Mobile Game Apps in the Middle East & Africa, Sep. 2017 | eMarketer

The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform.

  • Google Play offers the cheapest CPI ever, that does not exceed $0.50.
  • CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17).
  • Amazon comes in the middle level with costs range from low to high, but it exceeds the $1 only in South Africa.
Mobile Game App CPI by Platform and Country September 2017

A Graph Shows the Mobile Game App CPI of Google Play, iOS & Amazon in the Middle East & Africa, September 2017