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Lack of Attribution Transparency Is the Biggest Challenge in Mobile Ads Q1 2016 | AdRoll

Mobile continues to be a top priority for marketers. 87% of marketers are planning to increase mobile investment in 2016, but there are some challenges that face mobile advertising.

According to marketers surveyed, lack of attribution transparency is the biggest challenge in mobile advertising with a rate of 41%, followed by unconverted consumers/ users on mobile with a rate of 37%, then the lack of analytics tools with a rate of 24%.

Lack of Attribution Transparency Is the Biggest Challenge in Mobile Ad Q1 2016 AdRoll