Promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service or a brand. American consumers, especially the millennial and generation-z demographics, prefer email as the avenue to receive ads and promotions from brands.

Take a glance at the most kind of promotions that Americans consumers prefer, E-mail promotions are ranked as the most preferred kind of Ads with a rate of 42%, while the physical mail is ranked as the second most preferred kind of promotions for surveyed American consumers with a rate of 36%. Then comes at next 32% of surveyed consumers mentioned that they prefer the TV ads.

A Graph Shows The Most Preferred kind of Promotions to Receive From Brands, 2018.