Social media marketing has grown to become a crucial and essential part of every firm’s strategy to expand its reach and enhance its products and services.

Let’s take a quick look at the Facebook insights and usage in 2020;

• According to Crowd Analyzer, Facebook is the most popular platform with the majority of users being male. Generation Z and Y are the ones most likely to be using Facebook. Fashion, sports, and music are the highest interests for Egyptian users in 2020.
• The total number of active users on Facebook in Egypt is 38 million. There are more male users (24 million) than female users (14 million).
• The total number of English users is 8.2 million, while the total number of Arabic users is 39 million.
• The Egyptian number of male users who access the social media platform via the Android device is 24 million, compared to 1.8 million users who access via iPhone.
• The Egyptian number of female users who access the social media platform via the Android device is 13 million, compared to 1.3 million users who access via iPhone.

Cast a look at the Facebook insights and usage in Egypt in 2018 here.