At a time when many other segments of entertainment & media are experiencing slowing growth, the global internet advertising market continues to expand apace. Despite economic uncertainty in many countries and regions, spending on Internet advertising has maintained its momentum, as consumer demand for Internet access continues to grow globally, and high-speed mobile connections become increasingly available and affordable to ever-more consumers.
Take a glance at the western Australian digital marketing spending as a percentage of the marketing budget in 2018:
- Small businesses are spending 57% of their marketing budget on digital marketing activities.
- Medium businesses are spending 31% on digital marketing of their marketing budget.
- Large businesses are spending 28% of their marketing budget on digital marketing.
For more information, kindly check the “Western Australian Digital Marketing Report 2018“ full report.