The trend of global publishers (incl. global search and social media publishers) increasing their market share continues. The digital advertising market share of the global publishers is rapidly increasing every day, digital ad spending is growing, and online advertising campaign budgets are increasing.
Check out the expected digital ad spending growth of countries in 2018:
- While all of these countries had relatively low digital ad spending budget in 2017, nearly all of them are expecting to double their digital growth in 2018.
- India especially stands out, with an expected 24.0% growth rate in 2018 compared to 2017 with a population of over 1 billion potential consumers.
- Egypt is increasing their digital ad spending budget with a 30% growth rate in 2018 compared to 2017.
For more information, kindly check the “The Digital Advertising Stats You Need for 2018“ full report.