Today, brands have access to deep data that quantifies an individual consumer’s attitudes and behaviors, interests and perceptions, allowing them to go far beyond demographics. Online-personalization allows companies in the e-commerce sphere to grow and improve relationships with customers by creating clients’ profiles based on what they like and how they behave. Providing less excess information and helping customers in making smart decisions increases their loyalty level.

Personalizing content on the website, it can offer the best solution for each user or client. There is no single solution, which works for everyone in the e-commerce sphere anymore. Personalization takes care of everyone’s individual needs. Today, people want a more tailored experience, even if they do not consciously think about it. It means that in our world with endless options if your web experience does not give them what they want, they will find another provider who can.

Take a glance at the most taken actions by Indian online shoppers as a result of receiving personalized content from brands, 2019:

• Making purchases is ranked as the most taken action by surveyed Indian online shoppers as a result of receiving personalized content form brands with a rate of 87%.
• Recommending the brand for others is ranked as the second most taken action by surveyed Indian online shoppers as a result of receiving personalized content with a rate of 84%.
• Becoming loyal to the brand also listed as a taken action by surveyed Indian online shoppers as a result of personalized content with a rate of 83%.
• Subscribing to the brands’ communications come at next as an action taken as a result of receiving personalized content from brands by surveyed Indian online shoppers with a rate of 80%.

A Graph Shows The Actions Taken by Customers as a Result For Receiving Personalized Content From Brands, 2019.