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How to Allocate Budget Across the Customer Life Cycle Q1 2016/ AdRoll

AdRolls’ survey found that marketers tend to spend fairly evenly.
Nearly a third of marketers (31%) report that programmatic display ads are excellent for acquiring new customers, while also driving overall return on investment (ROI) for their business.

how-do-you-allocate-budget-across-the-customer-life-cycle

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