Ad Format Results in the First Half of 2016 | iab & PWC

The mobile revenues increased from $8.2 billion, with rate 30% at the first HY 2015 to $15.5 billion with rate 47% at the first HY 2016. Mobile revenues consisted of mobile search with $7.4 billion, mobile display-related with $7.6 billion and mobile other with $455 million.