While online advertising is the lifeline of many internet content platforms, the use of ad blockers has surged in recent years presenting a challenge to platforms dependent on ad revenue.
Some platforms disallow the use of ad-blocking software when viewing their sites, by using an ad-block wall. This technology allows websites to find if a visitor is using an ad blocker and if so, it refuses to give access to him.
Take a glance at the internet users motivation to use ad-blocking software:
- Security is ranked as the most motivating factor that influences internet users to use ad-blocking with a rate of 30%.
- Interruption is ranked as the second reason that motivates internet users to use ad blocking software with a rate of 29%.
- Speed comes at next as a motivation factor with a rate of 16%.
For more information, kindly check the “The State of The Blocked Web in 2017” full report.