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64% of Smartphone Owners Use Multi-Devices to Research for the Same Item, 2016 | Marketo

Today’s consumers are everywhere. All year round, 60% of smartphone owners use their smartphones to browse on the go, according to eBay Enterprise User Research.

The same study found that 81% of consumers use more than one device type to browse/research products and 64% use more than one device type to browse/research for the same item.

64% use more than one device type to browse/research for the same item