Digital Marketing Guides & Strategies

The Dropshipping Masters: Tactics, Insights, and Wisdom from the Pros | Oberlo

Social Media

Introducing the Dropshippers

Surrounding yourself with individuals who share your interests and goals is a powerful way to learn and advance. Even if meeting face-to-face isn’t possible, the internet bridges these gaps, facilitating connections and learning.

This guide aims to link budding and experienced dropshippers with the knowledge, ideas, and tools necessary for success, drawing on insights from 19 successful dropshipping business owners. These entrepreneurs share their wisdom, ranging from product selection and Facebook advertising strategies to advice for newcomers, providing a treasure trove of guidance to enhance your dropshipping journey.

How to Choose Products

Observe your surroundings

Selecting products for dropshipping can seem overwhelming and often stands as a significant hurdle for newcomers. Deciding on the most suitable products for dropshipping may raise concerns about potential financial losses. Ultimately, choosing products involves some level of risk, but this risk should be calculated and informed. It’s essential to conduct thorough research on current trends, market demands, target audiences, and financial considerations, while also being adaptable and willing to learn from the process.

For practical advice on product selection, consider insights from seasoned drop shippers. One effective strategy is to observe your environment. Spend time in places with lots of people, like parks, malls, or events, and take note of what they’re wearing, using, or carrying. This observation can help you identify trends and consumer preferences that might have previously gone unnoticed.

Explore items you’re personally interested in

While it’s not a strict guideline, pursuing a niche where you notice demand and potential, and which aligns with your interests or passions, can be a wise move. The rationale is straightforward: if you’re enthusiastic about the niche, you essentially represent your target market. This affinity can reduce the time and effort needed for market research, as you already have insight into the preferences and requirements of your potential customers.

Start with inexpensive items

A key strategy for thriving in dropshipping is beginning with less expensive items. This approach is beneficial for two primary reasons: first, it minimizes financial risk in case of returns or refunds, and second, consumers are more inclined to make spontaneous purchases when the cost is not prohibitively high.

Use Oberlo to source products

All the experienced dropshippers featured in our guide utilize Oberlo for their dropshipping operations. By selecting products via Oberlo, you gain access to unique product statistics that can indicate likely successful items. Adding these products to your store, managing your listings, and fulfilling orders can then be done with just a few clicks.

Use AliExpress reviews to gauge opportunity

Yuanda Wang revealed an insightful tactic: he examines the order history of suppliers to discern whether they are engaged in dropshipping or if the demand comes directly from individual buyers. Utilizing this information, he assesses the potential for profitable opportunities.

Consider a general store first

Although it might spark debate among certain drop shippers, Harry Coleman, along with Andreas Koenig and Alexander Pecka, advocates for beginners in dropshipping to adopt a broad strategy when searching for a profitable niche.

Know your marketing channel

A different strategy for selecting dropshipping products involves aligning with your preferred medium. Take Matt Riley, for instance, who excels in Facebook and Google Shopping Ads. His expertise allows him to identify products that are likely to succeed on these platforms and employ marketing strategies that enhance their performance.

You’ll never know until you try

Getting caught in the cycle of excessive research and analysis when selecting a product is common. Though it’s important to investigate to understand the demand and potential, the true performance of an item is only revealed through practical experience. Mandie and Aubrey advocate for a proactive “just try it” approach, reminiscent of Nike’s philosophy.

Dive deeper into the world of dropshipping with our expert guide. Click here to continue reading and download the comprehensive manual to mastering dropshipping.

The Table of Contents of “The Dropshipping Masters: Tactics, Insights, and Wisdom from the Pros” Guide:

  • Introducing the Dropshippers
  • How to Choose Products
  • Observe your surroundings
  • Explore items you’re personally interested in
  • Start with inexpensive items
  • Use Oberlo to source products
  • Use AliExpress reviews to gauge opportunity
  • Consider a general store first
  • Know your marketing channel
  • You’ll never know until you try
  • How to Run Facebook Ads
  • Focus on your product first
  • Keep it simple – just “sell the click”
  • Build your brand with custom videos
  • Split test on different audiences
  • Take advantage of Facebook Messenger bots
  • Do your own thing once you get the hang of it
  • It’s okay to change ads
  • How to Make Sales Without Facebook Ads
  • Partner with Instagram influencers
  • Feature photos of influencers on your Instagram page
  • Use Instagram Stories to your advantage
  • Leverage the power of Facebook groups
  • Present and demonstrate the products to your customers
  • Boost sales with a cross-selling app
  • “If You Had $500 to Spend on Marketing, What Would You Do?”
  • Create and promote engaging content
  • Make everyday people your product photography models
  • Use free traffic sources and build as you go
  • Start with small margins for incremental gains
  • Take a cheaper “grassroots” marketing approach
  • The Biggest Mistakes Made
  • Fulfilling orders manually
  • Copying other people’s Facebook ads
  • Thinking it’s easy to market a store
  • Not reading product reviews
  • Being careless with apps
  • Using too many suppliers
  • Letting small negative feedback dictate big decisions
  • Tips and Advice for First-Time Dropshippers
  • Balance passion with longevity when picking a niche
  • Set aside a few hours each day for learning
  • Learn to be patient and consistent
  • Get creative with your social media content
  • Be practical about scaling up

Number of Pages:

  • 87 pages

Pricing: 

  • Free
  • RELATED ARTICLE

    Subscribe for our newsletter!

    COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019