Digital Marketing Guides & Strategies

The 2017 Guide to Facebook Dynamic Ads | CPC Strategy

Social Media Marketing

Dynamic Ads is one of Facebook’s most rewarding ad types. The following points will explain how to create a Facebook Dynamic Ad for any business or brand trying to engage with customers, improve ROI and increase conversions on the platform.

  1. Set up your Facebook Business Manager first to manage all users, Ad accounts, and pages in one place.
  2. Create a tracking pixel and add it to the pages of a retailer’s website where conversions happen, like the checkout page, retailers can see who converts as a result of their Facebook Ads.
  3. Create a product catalog which holds a file that contains a list of all the products you want to advertise. This file is called a “product feed”. The product feed is a set of items uploaded or fetched from a business to keep the content of your product catalog up-to-date.
  4. Sync your “Product Catalog” with the pixel. You can check this by going back to the Business Manager & clicking “Product Catalog”. Select your account and go to your “Catalog Settings” then you’ll see your Pixel linked.

The 2017 Guide to Facebook Dynamic Ads | CPC Strategy 1 | Digital Marketing Community

CPC Strategy

As a premier Google Partner agency, CPC Strategy specializes in implementing performance growth on shopping channels that directly impact a retailer’s digital bottom line. Named one of the “Best Places to work in San Diego” by the San Diego Business Journal, one of Inc.’s “5000 Fast Growing Private Companies”, and one of the “Top Places to Work in San Diego” by the San Diego Union-Tribune, CPC Strategy is growing fast and always interested in talking with talented people who want to be a part of their team.

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