Dynamic Ads is one of Facebook’s most rewarding ad types. The following points will explain how to create a Facebook Dynamic Ad for any business or brand trying to engage with customers, improve ROI and increase conversions on the platform.
- Set up your Facebook Business Manager first to manage all users, Ad accounts, and pages in one place.
- Create a tracking pixel and add it to the pages of a retailer’s website where conversions happen, like the checkout page, retailers can see who converts as a result of their Facebook Ads.
- Create a product catalog which holds a file that contains a list of all the products you want to advertise. This file is called a “product feed”. The product feed is a set of items uploaded or fetched from a business to keep the content of your product catalog up-to-date.
- Sync your “Product Catalog” with the pixel. You can check this by going back to the Business Manager & clicking “Product Catalog”. Select your account and go to your “Catalog Settings” then you’ll see your Pixel linked.
![The 2017 Guide to Facebook Dynamic Ads | CPC Strategy 1 | Digital Marketing Community The 2017 Guide to Facebook Dynamic Ads | CPC Strategy 1 | Digital Marketing Community](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI4NTciIGhlaWdodD0iMzY5IiB2aWV3Qm94PSIwIDAgODU3IDM2OSI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgc3R5bGU9ImZpbGw6I2NmZDRkYjtmaWxsLW9wYWNpdHk6IDAuMTsiLz48L3N2Zz4=)