Dynamic Ads is one of Facebook’s most rewarding ad types. The following points will explain how to create a Facebook Dynamic Ad for any business or brand trying to engage with customers, improve ROI and increase conversions on the platform.
- Set up your Facebook Business Manager first to manage all users, Ad accounts, and pages in one place.
- Create a tracking pixel and add it to the pages of a retailer’s website where conversions happen, like the checkout page, retailers can see who converts as a result of their Facebook Ads.
- Create a product catalog which holds a file that contains a list of all the products you want to advertise. This file is called a “product feed”. The product feed is a set of items uploaded or fetched from a business to keep the content of your product catalog up-to-date.
- Sync your “Product Catalog” with the pixel. You can check this by going back to the Business Manager & clicking “Product Catalog”. Select your account and go to your “Catalog Settings” then you’ll see your Pixel linked.