Digital Marketing Guides & Strategies

Nowadays, social media plays an important role in marketing. As a marketer, you have to know every social platform, including the new one “TikTok“, to use it as a means for marketing. If you’re not a marketer yet and finding your way to marketing through this application then continue reading the ‘Influencer Marketing Hub‘ guide …

Are you just getting to capitalize on social media for your business?  Or maybe the consistently routine tasks of launching ads, scheduling posts, social listening, and dealing with influencers are piling up and already getting on your nerves. Don’t stress! With this SMM Checklist by SEMrush, it’s gonna be much easier to organize your work …

The holidays, an amazing season in all aspects of life. For shoppers, the holidays are all about getting those special gifts for loved ones. Which in turn means marketers must have the right insights and employ the right tools in order to make this possible.  The perfect gift may seem magical, but in hindsight there’s …

Social media marketing is one of the most effective ways to connect with the targeted audience, businesses and brands can use these platforms to offer effective touchpoints for users at all stages of the digital sales funnel. Many social media accounts of businesses and brands lack any semblance of a strategy, which is a critical …

Influencer marketing is now performed by 86% of marketers and delivers ROI as much as 11x that of other digital media. Nearly three-quarters of consumers use social media to make purchasing decisions. And 92% of consumers trust recommendations from friends, family, and influencers. So, if you aren’t leveraging social media influencers to spread brand awareness …

Using Twitter for marketing has quickly become a great opportunity to share your business’s products, stories, and messages. It often invites customer participation, encourages sharing of experiences, generates followers and, ultimately, lead to authentic, two-way engagement. According to McKinsey, brands who encourage customers to engage on the platform see higher customer satisfaction rates, lower cost …

With over 1.5 billion daily active users and over 2.3 billion monthly active users on Facebook and Instagram alone, it’s a huge missed opportunity if you’re not tapping into social channels. Establishing a social media marketing strategy is time-consuming. And when you’re building a business, you’re juggling a lot already. The internet is flooded with …

There’s been an explosion of growth in video on social media in recent years. Video can be a successful investment for brands willing to learn how to use it. But making a video just isn’t enough: what do you do once your creative has been made? The second part of Wpromote’s Video for Social white …