Recent studies revealed that 90% of the information transmitted to the brain is visual. So, the infographics which are designed for a quick scan of the content are a great way to increase companies visibility & brand awareness via creative use of color & shapes. And according to Google trends, data infographics search interest is …
In order to write any digital marketing plan, there is a clear simple framework called the “SOSTAC planning model” that you would use. This simply means breaking your plan down into 6 elements: S – Stands for “Situation Analysis” and where you are now. O – Stands for “Objectives” you want to achieve. S – …
Retailers’ marketing strategies depend recently on “Google Shopping”. But despite this channel provide effectiveness, it’s a difficult task to master. The good news is, there are new solutions and strategies to help. Discover the key 5 commandments for smart marketers: Find the right performance levels with machine-learned technology to identify the most relevant settings & …
Unlike SEO, Google AdWords Pay Per Click (PPC) is one of the fastest marketing channels to increase leads and sales. It is a way of using search engine advertising to generate clicks to websites, rather than “earning” those clicks organically. ThoughtShift introduces 7 tips that will make you improve your upcoming Pay Per Click campaigns: …
For most consumers, the typical path to purchase has become increasingly complex as they are immersed in several products choices, endless information and plenty of advertising. Consumer’s attention is divided across a multitude of shopping channels and devices. In turn, it’s more difficult than ever for brands striving to stand out in a noisy marketplace. …
We live in a multichannel world. Email marketing, organic social media, paid social media, etc. are digital marketing tools. Marketers use various marketing tools, each is specialized in delivering the most advanced tool for a specific feature, and then sync them all. Figure out the 6 major factors marketers should consider before making their decision …
Tracking and Measuring your Marketing KPIs can help the marketing planners to know their marketing failures and fix them, validate everything as a marketing professional. The 16 Marketing KPIs You Should Be Measuring – but Probably Aren’t: Sales Growth. Leads. Lifetime Value of a Customer (LTV). Cost of Customer Acquisition (COCA). Sales Team Response Time. …
With this guide, you’ll learn how to avoid the direct conversion killers and how to stay relevant with your audience, by studying from the top 10 conversion killers, recommendations for engaging with your audience, tips for content design and content generation ideas. The Key 10 Conversion Killers: You’re boring your audience. You’re confusing your audience. …
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