First impressions are crucial.

Whether you’re a small local business or a large retail chain, the first thing people see when they search for your name on Google is your Google Business Profile. This guide will show you how to optimize your Google Business Profile to enhance your online presence and highlight what your business offers.

Google Business Profile is a free listing tool that allows businesses to register their information, products, and services. By listing your business on Google, it appears in both Google Search and Google Maps. Knowing how to optimize this tool can help you engage and attract new customers. Here’s how:

3 Practical Ways to Leverage Your Google Business Profile

1. Maintain an Up-to-Date Profile

   According to Google, customers are 2.7 times more likely to trust a business with a complete profile and 70% more likely to visit one. Start by ensuring your business information, category, store address, contact details, and website link are correct and updated. This significantly increases your chances of being discovered by potential customers.

   After providing basic information, add your company logo, cover image, and photos. Businesses with images receive more requests for directions and website clicks than those without. Therefore, it’s important to:

   • Have a cover image and brand logo to make your business more recognizable.
   • Add photos of your services and products to highlight your offerings.
   • Include videos to showcase your in-store ambiance.

   A visually appealing profile not only helps you stand out from the competition but also shows a more personal, human side of your business.

2. Utilize It as a Free Marketing Tool

   Google Business Profile allows you to connect with your customers similarly to social media channels. Engage with your customers and promote your business by:

   • Posting special offers or deals.
   • Sharing important news and updates.
   • Sharing in-store vibes and ambiance through videos.

   Given that Google accounts for over 92% of all online searches with over 5 billion searches per day, promoting your brand on Google Business Profile is as important, if not more so, than on social media.

3. Monitor and Respond to Reviews

   Customers frequently ask questions and leave reviews on your business profile. Responding to reviews and questions shows you care about their experiences and helps establish trust and positive word of mouth.

   With 90% of users reading online reviews before making a purchase decision, negative reviews can be a dealbreaker. Therefore, staying on top of reviews is crucial for engaging current customers and attracting new ones. Your ranking in Google Search results is directly influenced by the number of reviews and the ratings your brand receives.

We’re here to help you leverage these strategies for success.

Leverage Google Reviews with Brandwatch to Engage and Attract New Customers

Manage Google Reviews at Scale with Brandwatch’s Social Media Management Suite

Brandwatch’s Social Media Management Suite offers a comprehensive platform to manage all your social media activities, including Google Reviews, from one place. The Engage tool within this suite allows you to monitor reviews at scale, helping you build social proof and foster positive customer relationships. Engage also acts as an inbox for all your social media channels, serving as a central hub for customer interactions. It equips you with powerful tools for message response and collaboration to manage your social inbox efficiently.

1. Manage Reviews from Multiple Locations in One Dashboard

   Whether you’re in retail or hospitality, with one location or multiple branches, you can manage all reviews from all locations in one place. By setting up a feed for each location, you gain full visibility of every review across all locations. Additionally, you can manage these reviews alongside your social media conversations from the same dashboard, ensuring you stay on top of online conversations about your brand, save time, and maintain consistent, on-brand messaging with your customers.

2. Handle a High Volume of Reviews with Automation and Collaboration Capabilities

   Our solution enables you to manage a high volume of customer reviews through automated response templates. You can create custom templates to address common review responses, reducing response times and increasing the efficiency of your customer service teams. Moreover, you can assign reviews to team members or add notes for collaboration. This ensures the right people provide customers with accurate information, clarifying misunderstandings and fostering positive relationships with your customers.

Continue reading the guide to master the art of leveraging your Google Business Profile, boost your online presence, and attract new customers with proven strategies.

The Table of Contents of “How to use Google Business Profile to engage and attract new customers” Guide:

• Introduction
• 3 practical ways to leverage your Google Business Profile
  • 2. Use it as a free marketing tool
  • 3. Monitor and respond to reviews 
• Leverage your Google reviews with Brandwatch to engage and attract new customers 
  • Unlock powerful insights about your customers with Brandwatch Reviews 

Pricing: 

• Free