RESOURCES

Online Shoppers in The USA Start Planning For Their Holiday Shopping in October Through The Thanksgiving Day With a Rate of 38%, 2018 | OpenX

The online consumer holiday shopping landscape will continue to experience significant change as media consumption habits and shopping preferences shift away from historical norms and toward a new paradigm where the consumer takes complete control over how, when and where they plan to make their holiday purchases. Consumers are signaling strong confidence in the economy, …

READ MORE

2018 Holiday Outlook | PWC

The majority of US consumers (84%) plan to spend the same or more this holiday as they did last year. They’re willing to spend an average of $1,250 each this holiday on gifts, travel, and entertainment, an increase of 5% over last year. Read more insights into US consumers’ behavior and how they’ll shop, what …

READ MORE

2018 Holiday Insights: 5 Key Trends to Ring in the Season | RetailMeNot

This year, the holiday season is in full swing so retailers and brands anticipate a strong turnout from consumers, and they are refining their marketing tactics to grab shopper consideration and drive sales. Honed your marketing strategy with fresh insights into when, where and how US consumers are shopping and what retailers can do to …

READ MORE

Email Marketing Benchmarks – US and Canada, 2018 | GetResponse

Email marketing is one of the most effective marketing channels available today. It helps marketers of all levels to create a campaign, upload a list and send it out. As email marketing is a highly tracked place full of analytics, statistics, behaviors and trends, GetResponse launched its 2018 Email Marketing Benchmarks which focuses on the …

READ MORE

Getting a Quick Answer in an Emergency is Ranked as The Most Predictive Usage of Chatbots by The USA Online Population at a Rate of 37%, 2018 | Drift

The word chatbots is a derivative of “chat robots,” understood as machine agents that serve as natural language user interfaces to data and services through text or voice. Chatbots allow users to ask questions or make commands in their everyday language and to get the needed content or service in a conversational style. If chatbots …

READ MORE

Insights 2018: Attitude Towards Advertising and Use of Ad Blocking | AudienceProject

People don’t like ads. And especially, they don’t like ads in online video clips. So, ad blocking seems to be a big problem for the digital industry. Furthermore, advertisers are challenging to reduce this phenomenon but they’re trying by delivering relevant ads, understanding audiences and improving the ad experience. Advertisers also are eager to collect …

READ MORE

Brands Reported That It is Hard to Hand Over the Digital Campaign Data Analysis Task to Artificial Intelligence With Rate of 59%, 2018 | Albert

AI marketing is a method of leveraging customer data and AI concepts like machine learning in marketing strategies to anticipate the customer next move and improve the customer journey through relevant content and individualized automation. For many marketers, the problem with marketing today isn’t a lack of knowledge or skill to create personalized campaigns, but …

READ MORE

2018 State of Digital & Content Marketing Survey – Professional Services Edition | Greentarget & Zeughauser Group

A new survey conducted by Greentarget and Zeughauser Group to discover the information consumption attitudes, behaviors and tendencies of in-house counsel in the United States. The results showed that the C-suite rely heavily on traditional media and email notifications in their daily content habits, and are most attracted to content that delivers insights and information …

READ MORE

The 2018 Feedzai Consumer Survey on Fraud and AI | Feedzai

A new survey conducted by Harris Poll on behalf of Feedzai revealed that 94% of Americans have banked and/or shopped online in the 12 months that previous the survey. The survey showed also that there are two deeply conflicting priorities related to the world’s largest businesses in banking and retail which are the innovating on …

READ MORE

Digital Publishing Innovation Summit San Francisco 2018 | USA

Digital Publishing Innovation Summit San Francisco 2018 is one of the Innovation Enterprise series of Digital Marketing, Mobile Marketing, E-commerce, Retail, data visualization, and Social Media events, which held annually around the world. It is an event, that includes exclusive talks, fireside chats, and trend briefings from the world’s most sought-after publishing, media, and online leaders. In addition to showcasing …

READ MORE