RESOURCES

85% of USA Online Users Interact With Brands on Social Media Networks, 2018 | Mastercard

Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on the top of fashion trends. Social media activities such as viewing ads, staying on top of current fashion and product trends, as well as purchasing products directly via a social channel also influenced digital shopping behavior. …

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Going Global: Payment Insights to Achieve Growth at Scale, 2018 | Mastercard

The new digital era has witnessed a revolution in payments, transforming both how consumers make purchases as well as the opportunities available to retailers. In the same context, E-Wallets and other smartphone methods of payment are gaining market share year-over-year, but in all markets, card and bank transfers are still hugely popular. Read the below …

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42% of American Consumers Prefer Email Ads as the Way of Receiving Promotions From Brands, 2018 | Fluent

Promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service or a brand. American consumers, especially the millennial and generation-z demographics, prefer email as the avenue to receive ads and promotions from brands. Take a glance at the most kind of promotions that …

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The Inbox Report: Consumer Perceptions of Email, 2018 | Fluent

Americans are addicted to email, with 3 in 5 Americans expect to use email the same five years from now as they do today. The email also remains a critical tool for marketers to deepen brand connections and generate sales, with more than half (54%) of American consumers use email to interact with brands for …

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The Model Shopper: Insights on Americans’ Attire & Beauty Purchases, 2017 | Field Agent

Fashion has always been a hotbed for innovation and today, tech is transforming fashion at a faster pace than ever. In the same context, Americans become more likely to shop online for clothing, footwear & cosmetics. So, whether you’re a business professional in such industries in the US, or simply someone trying to come to grips …

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Digital Summit Chicago 2018 | USA

Digital Summit Chicago 2018 is one of Digital Summit events in the USA in 2018 which they have organized. This time the conference will take place in Chicago, USA for 2 days from 26 – 27 of September 2018.   The Digital Summit is a series of events that held in many cities such as, Texas, Philadelphia, Tampa, Boston, Minneapolis, Washington, …

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Mobile Growth Summit New York 2018 | USA

Mobile Growth Summit 2018 – New York Edition – is one of the summit series around the world, which is considered to be the world’s largest mobile growth conference. It is coming with a wide range of sessions and workshops which focus on how to connect with the industry professionals and learn how to grow your business. Mobile Growth Summit …

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67% of the U.S. Millennials are Using Their Smartphones Mostly to Make Phone Calls, 2018 | Fluent

Over two-thirds of millennials use Samsung or Apple smartphones with high expectations for their devices. Scared of being disconnected, long battery life is the most important feature, followed closely by camera quality and shatter protection. 67% of the U.S. millennials are using their smartphones mostly to make phone calls, while 64% indicated that they are using …

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51% of USA Adults Are Using Facebook Several Times a Day, 2018 | Pew Research Centre

Global internet users spend some than 135 minutes per a day surfing various social networks, Facebook is one of the popular social media platforms. 74% of Facebook users mentioned that they visit the site daily, while 51% of USA adults indicated that they visit the platform several times a day then comes at next 23% …

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Marketing to Millennials, 2018 | Fluent

In general, any business endeavor requires you to have a good understanding of your customers’ needs and wants. When marketing to Millennials in the USA, 15% of respondents said they stopped purchasing from a brand because the brand “Did not understand them”. So, marketers need to know more than their names, ages and incomes. You need …

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