Amazon has already mastered the art of selling groceries and other essential goods online. The company took its steps in fashion game this year, and it’s paying off. But the question here is why do shoppers in the US buy clothing online? And how do they browse and purchase clothing online?
Data were driven from 1502 online respondents ages 18-65 and have purchased clothing online. The survey was conducted between November 17, 2017, and November 20, 2017.
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