RESOURCES

Cards Are the Most Preferred Online Payment Method For The USA Online Shoppers With a Rate of 71.5%, 2018 | MasterCard

A payment gateway refers to the software that processes online payments, such as credit card processors and digital wallets. E-commerce platforms like BigCommerce incorporate payment gateways into their systems to provide a way to collect payments online. “Payment method” refers to the choices provided to shoppers at checkout. For example, the option to pay with …

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69% of USA Retailers Will Reach Shoppers in Back to School Season Through Instagram Feeds, 2018 | RetailMeNot

Now that it is the back to school season, brands are looking back at how the critical back-to-school season was handled, Back to school is the period in which students and their parents purchase school or college supplies and apparel for the upcoming year. At many department stores, back to school sales are advertised as a time when school supplies, children’s, and …

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The Ultimate 2018 Back-to-School Trends and Insights Guide | RetailMeNot

The back-to-school shopping season is the second biggest shopping event of the year next to the holidays. That’s why consumers are bound to spend more and retailers are bound to gain more. In 2018, RetailMeNot, Inc. surveyed more than 1200 retailers and consumers in a way to gain insights into the back-to-school shopping season in …

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71% of Companies Will Increase Their Spending Budget On Optimizing Marketing & Sales Activities in The Next 12 Months, 2018 | Forrester

Leaders must continue to invest in external partners and data. With partners’ help, they’ll be better positioned to activate their data to advance priority marketing and sales activities, including improving digital selling, account-based marketing, lead quality, data consistency, and creating personalized experiences in their customers’ and prospects’ journeys. Laggards associate important benefits with improving their …

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2018 Back-to-School Survey: US Consumers | Deloitte

In 2017, the number of households with school going (K-12 grades) children in the US reached 29 million with 54 million children. This great segment grabs the retailers’ attention, especially during the back-to-school season. In 2018, the total back-to-school spending is expected to reach ~$27.6B, or $510 per household. Read the below points and cast …

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2018 Back-to-College Survey: US Consumers | Deloitte

In 2018, spending by parents during back-to-college (B2C) shopping season is expected to reach $25.5 billion, or $1,330 per household. In the same context, retailers need to take a closer look at parent planned spending during back-to-college shopping and understand what’s most important to parents when shopping. Consumer Spending on Back-to-College Trends College supplies (89%), …

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Back-to-School 2018: 1,001 Moms Talk BTS Shopping | Field Agent

Back-to-school shopping (BTS/B2S) adds up. The season is in full swing but retailers still have concerns about sales they expect. In 2017, the National Retail Federation (NRF) estimated the total K-12 back-to-school spending at $30 billion and it’s expected to reach $55 billion this year. Cut through the noise and be in the know of …

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63% of The USA Smartphone Owners Are Using Their Smartphone Assistant to Make Calls, 2018 | Fluent

USA adults are more likely to use the voice assistant in their smartphones over the one in their smart speakers when at home, they won’t shift voice assistant usage toward smart speakers until these homebound devices develop more unique use cases. As tech companies aim to make lives easier, our devices are armed with friendly …

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44% of The USA Teens Are Checking Their Smartphones for Messages or Notifications as Soon as They Wake Up, 2018 | Pew Research Center

Today’s teens are coming of age in an era when smartphone usage pervades daily life. Thus, one cannot understand teens without grasping how smartphones define the ways they get entertainment, communicate with each other. A majority of teens now have a smartphone. Many declare they could not go more than a single day without using …

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Devices & Demographics in the US, 2018 | Fluent

Americans carry the internet in their pockets. The smartphone also lives in the pockets of 84% of American consumers. It appears that everyone in the US owns more than one type of “smart” device. Read the below points and be aware of which devices different demographics of the American adults prefer to use and what …

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