RESOURCES

Delivery Cost is The Most Important Factor Regarding The Online Shopping Delivery With a Rate of 65%, 2017 | Postnord

The importance of the speed of shipping to earn the online customer loyalty is not the only important factor regarding online shopping delivery. Consumers care about the cost & aesthetics, too. Online shoppers said they would be somewhat more likely or much more likely to purchase from a retailer that offers where the delivery is to …

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71% of Companies Will Increase Their Spending Budget On Optimizing Marketing & Sales Activities in The Next 12 Months, 2018 | Forrester

Leaders must continue to invest in external partners and data. With partners’ help, they’ll be better positioned to activate their data to advance priority marketing and sales activities, including improving digital selling, account-based marketing, lead quality, data consistency, and creating personalized experiences in their customers’ and prospects’ journeys. Laggards associate important benefits with improving their …

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Omnichannel Experience is Ranked as the First Priority for B2B Businesses at a Rate of 50% in the Next Two Years | Accenture

Prioritizing the lead generation challenges and setting B2B marketing objectives is just the start. The next steps include evaluating the existing program performance against priorities, identifying gaps and new buyer-centric programs to test and roll-out, looking at program diagnostics, and reporting performance. Take a glance a the top priorities for B2B businesses in the next two years: Providing an …

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Digital Travel Marketing 2018 Conference | London, UK

Digital Travel Marketing 2018 Conference is considered to be the first event combines together digital marketing and the travel industry. It is organized by Global Insight Conferences Ltd, that produces a series of high-quality business events around the world. Digital Travel Marketing 2018 is a one-day event, that takes place on 13th September 2018 in Cavendish Conference Centre, Central …

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2018 Trends in Personalization in the US, UK, India, Canada and Germany | Evergage

What customers want and what businesses think they want are often two different things. In the digital era, personalization has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Evergage and Researchscape International surveyed 300 marketing professionals from the US, the UK, India, Canada and Germany in 19 different industries …

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78% of Smartphone Users Are Using Gaming Apps at Least Once a Day, 2017 | Ipsos MORI & Google

Mobile applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for marketing purposes has grown exponentially over the past few years. While mobile web browsing is incredibly popular, apps play an important role in consumers’ mobile experience too. Brands may assume that app users are a …

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Consumer Survey on Cybersecurity and Digital Trust: England Report, 2017 | Accenture

How concerned are consumers in the UK about cybersecurity and privacy risks in terms of healthcare data? Do they believe companies and the government are doing enough to protect their personal healthcare information? Do they feel they are in control of their digital healthcare data secure? And what does it take to win their trust? …

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Something for Everyone: Why the Growth of Mobile Apps Is Good News for Brands, 2017 | Ipsos MORI & Google

The increasing number of smartphone users worldwide has led to a tremendous increase in the number of apps that consumers use on their phones. Consumers glued to their mobile devices thanks to the better, smarter handsets, faster connections and enjoyable feature and functions that apps may offer. In the same context, brands should be prepared for …

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The UK Retailing Industry Spent £1.55bn on The Digital Advertising in 2017 | Deloitte

The growth of consumers paying for subscriptions has the potential to change the dynamics of the digital advertising market. If consumers are paying for content online via a subscription service, they will expect an ad-free experience. As a result, businesses that rely heavily on digital advertising will need to find another way to communicate with …

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Litmus Live Conference London 2018 | UK

Litmus live conference London 2018 is one of the Litmus live series of digital marketing & social media events around the worldwide, that will hold also its event in Boston (September 17-19, 2018) and in San Francisco (November 8-9, 2018) in the USA this year. Litmus live conference London 2018 is a one-day event, that gathering the …

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