RESOURCES

Going Global: Payment Insights to Achieve Growth at Scale, 2018 | Mastercard

The new digital era has witnessed a revolution in payments, transforming both how consumers make purchases as well as the opportunities available to retailers. In the same context, E-Wallets and other smartphone methods of payment are gaining market share year-over-year, but in all markets, card and bank transfers are still hugely popular. Read the below …

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The Total Online Banking Audience Size in France is 74% of The Total Digital Population in 2018 | ComScore

Online banking, known also as internet banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution’s website. Take a glance at the online banking size in the EU5 markets, the total online banking audience in France is 74% of the total digital population 81%, while Germany total digital …

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Instant Messengers Are Accessed 100% Via Mobile Devices in India & UK, 2018 | ComScore

The share of total minutes between desktop and mobile devices reveal global trends, but can also unlock local preferences and nuances. The instant messenger category is 100% percent accessed by mobile users in UK & India, while the social networking platforms are accessed in the UK via desktop devices compared to India. The health category is significantly less mobile …

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Online Banking in Europe, June 2018 | comScore

In Europe, online banking became one of the most frequently used banking touchpoints. It is relatively high but still has plenty of room for growth. In the same context, comScore has published its 2018 “Online Banking in Europe” report, which uses multi-platform data from 5 European countries (France, Germany, Italy, Spain and the UK) to …

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Benchmark Search Conference 2018 | Manchester, UK

For the fourth year, Click Consult is launching its annual digital marketing event, and this time will be in Manchester, UK. Benchmark Search Conference 2018 is considered to be the north’s leading search marketing event, offering an inspiring, engaging and entertaining day where world-class experts and senior in-house marketing professionals discuss the latest strategies and techniques, and share …

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41% of UK Marketers Needs an Easier Method to Measure their Content Marketing ROI, 2018 | CMI

One of the biggest advantages of content marketing is its potential return on investment ROI, measuring the return of content marketing is a challenge to the UK marketers. ”An easier way to measure the content marketing ROI” is ranked as the first reason with a rate of 41%, while ”no formal justification” is ranked as the …

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95% of the UK Marketers Are Using Twitter For Their Content Marketing Purposes, 2018 | CMI

The majority of the organizations are using various social media platforms as a part of their content marketing effort. Twitter is ranked as the first used social media platform that the UK marketers use for their content marketing purposes with a rate of 95%, while LinkedIn is ranked as the second used platform with a rate …

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The B2B Data Activation Priority in the US, Canada, the UK & Ireland, 2018 | Forrester

Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …

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81% of UK Marketers Are Using Analytics Tools in Managing Their Content Marketing Efforts, 2018 | CMI

There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content. 81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a …

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Digital Intelligence Briefing: Digital Trends in IT, 2018 | Econsultancy & Adobe

This research is conducted by Econsultancy in partnership with Adobe, that explores the digitally driven opportunities and challenges facing organizations from the perspective of IT professionals. Here are some of the main insights mentioned in the research, The Top Three Organizations Priorities of Success in 2018: Security of business and customer data is ranked as …

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