RESOURCES

There Are Nearly 41 Million Unique Browsers in South Africa in June 2018 | Narratiive

The number of unique browsers in South Africa has decreased to nearly 41 million in June 2018 compared to more than 44 million in February of the same year. 70.08% of these browsers are mobile unique browsers. 48% are female users while 10% are aged between 45-49 years old. In terms of the top sites in South Africa, news24.com …

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The Digital Shopper: Insights Into Today’s Most Connected Customers, 2018 | Field Agent

“Digital Shoppers” are the most connected type of shoppers who purchase “everyday” items like groceries and household consumables online. Such kind of shoppers relies on e-commerce to satisfy many of their daily needs. Take a sneak peek at the top line findings of the digital shoppers in the US and some other countries: An Overview of …

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Google Play Offers the Cheapest Cost Per Install (CPI) for Mobile Game Apps in the Middle East & Africa, Sep. 2017 | eMarketer

The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform. Google Play offers the cheapest CPI ever, that does not exceed $0.50. CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17). Amazon comes in the middle level with costs range …

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2017 South Africa E-Commerce Report | Effective Measure, iab & EFA

Online shopping in South Africa has increased significantly year over year with nearly half of all shoppers surveyed indicated that they’ve purchased online and 80% of them have either maintained or increased their online shopping habit over the last twelve months. Get a glance at the latest insights into the state of online shopping in …

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Women Globally Are More Likely Than Men to Receive Unwanted Calls, 2018 | Truecaller

A recent study conducted by Truecaller revealed that women around the world receive more spam calls than men and also they block 19% more unwanted calls than men. In some countries (e.g. India, Nigeria, Morocco, Kenya, Sri Lanka, Jordan and Ghana) men receive more spam calls than women but women are more likely to take …

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There Are Nearly 44 Million Unique Browsers in South Africa in Feb. 2018 | Effective Measure

The number of unique browsers in South Africa has decreased to nearly 44 million in February 2018 compared to more than 45 million in January of the same year. 71% of these browsers are mobile unique browsers. 8 out of 10 of them use the internet for searching more than any other activity. 49% are …

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Egypt Dominates All African Countries in Daily Time Spent on Social Media, 2017 | GlobalWebIndex

Year after year, millions of Africans are coming online for the first time and the region continues to rise in importance within the digital world. And in terms of their attitude towards social media, African users use fewer platforms for longer and in a more active/engaged way compared to other users around the whole world. …

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63% of Online Shoppers in South Africa Prefer not to Pay for Delivery, 2017 | Effective Measure

46% of online shoppers in South Africa have shopped online. Delivery is an important factor for them in adapting to online shopping. 88% were fairly or very satisfied with the speed of delivery of their last online purchase. But in terms of the delivery cost, the vast majority of respondents (63%) indicated that they paid …

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65% of Online Shoppers in South Africa Prefer to Shop From a Desktop/Laptop, 2017 | Effective Measure

46% of the sample consisted of 8,751 respondents surveyed in South Africa by Effective Measure have already shopped online. 66% of those online shoppers are shopping online mostly once every three months, while only 6% shop online at least once a week. In terms of the preference of devices, the vast majority of respondents (65%) prefer to shop …

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63% of Online Shoppers in South Africa Were Very Satisfied With the Speedy Delivery, 2017 | Effective Measure

46% of shoppers surveyed in South Africa have shopped online. 66% of those online shoppers are shopping at most once every 3 months, while only 6% shop online at least once a week. 34% of them received their last online purchase item instantly and their purchased items are likely to be digital products or services …

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