RESOURCES

Credit Cards Are the Most Used Online Payment Method by South African Online Shoppers at a Rate of 45%, 2017 | EffectiveMeasure

Online payment methods refer to the way shoppers can pay for their purchases over the Internet. An online payment method is presented at the checkout or payment page of the merchant and should have a clear recognition by the shopper through means of a well-known logo (e.g. Mastercard, PayPal) or common all-purpose words like ‘credit …

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Global Mobile Consumer Survey – South Africa, 2017 | Deloitte

For many consumers across South Africa, the mobile devices is not just a communication device but also the primary channel for them to get online and to access various life-enhancing services. The latest study launched by Deloitte on the South African mobile market revealed that the year 2017 was a significant turning point in the …

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41% of South African Online Shoppers Are Only Purchasing Certain Products or Services Online, 2017 | Effective Measure

Online shopping is the process of buying goods and services from merchants who sell on the internet. Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. The main purpose of this report is to determine the consumers’ attitude towards e-commerce purchasing through online …

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South African Technology & Computing Category Online Consumers Criteria | EffectiveMeasure

South Africans are progressively becoming more familiar and feeling more positive towards online shopping. The higher frequency and larger amounts of virtual transactions in South Africa’s cyberspace, even when the economy has not been at its best. Take a glance at what the typical technology & computing category online consumers in South Africa looks like: Technology & …

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There Are Nearly 41 Million Unique Browsers in South Africa in June 2018 | Narratiive

The number of unique browsers in South Africa has decreased to nearly 41 million in June 2018 compared to more than 44 million in February of the same year. 70.08% of these browsers are mobile unique browsers. 48% are female users while 10% are aged between 45-49 years old. In terms of the top sites in South Africa, news24.com …

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The Digital Shopper: Insights Into Today’s Most Connected Customers, 2018 | Field Agent

“Digital Shoppers” are the most connected type of shoppers who purchase “everyday” items like groceries and household consumables online. Such kind of shoppers relies on e-commerce to satisfy many of their daily needs. Take a sneak peek at the top line findings of the digital shoppers in the US and some other countries: An Overview of …

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Google Play Offers the Cheapest Cost Per Install (CPI) for Mobile Game Apps in the Middle East & Africa, Sep. 2017 | eMarketer

The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform. Google Play offers the cheapest CPI ever, that does not exceed $0.50. CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17). Amazon comes in the middle level with costs range …

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2017 South Africa E-Commerce Report | Effective Measure, iab & EFA

Online shopping in South Africa has increased significantly year over year with nearly half of all shoppers surveyed indicated that they’ve purchased online and 80% of them have either maintained or increased their online shopping habit over the last twelve months. Get a glance at the latest insights into the state of online shopping in …

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Women Globally Are More Likely Than Men to Receive Unwanted Calls, 2018 | Truecaller

A recent study conducted by Truecaller revealed that women around the world receive more spam calls than men and also they block 19% more unwanted calls than men. In some countries (e.g. India, Nigeria, Morocco, Kenya, Sri Lanka, Jordan and Ghana) men receive more spam calls than women but women are more likely to take …

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There Are Nearly 44 Million Unique Browsers in South Africa in Feb. 2018 | Effective Measure

The number of unique browsers in South Africa has decreased to nearly 44 million in February 2018 compared to more than 45 million in January of the same year. 71% of these browsers are mobile unique browsers. 8 out of 10 of them use the internet for searching more than any other activity. 49% are …

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