More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals.

Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%).

53% of Women in MENA Look for Information About Products Before Purchasing, 2016 Ipsos

For more information, kindly check “10 Things You Need To Know About Women in MENA, 2016“ full report.