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Google Play Offers the Cheapest Cost Per Install (CPI) for Mobile Game Apps in the Middle East & Africa, Sep. 2017 | eMarketer

The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform. Google Play offers the cheapest CPI ever, that does not exceed $0.50. CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17). Amazon comes in the middle level with costs range …

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Over 70% of Internet Users in Middle East Use Facebook & WhatsApp in 2017 | Northwestern University in Qatar

Among only the internet users in the Middle East (the 6 countries surveyed), WhatsApp, Facebook and YouTube are considered as their most preferred social media platforms with rates of 75%, 71% and 59% respectively although Facebook penetration declined by 11% since 2015. These are followed by Instagram and Snapchat which increased significantly to score 42% and …

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Facebook Reached Its Highest Rate of Usage in Lebanon Among All Arab Nations, 2017 | Northwestern University in Qatar

Arab nationals have a high dependence on social media platforms especially Facebook, as 63% of them are using it in 2017. But Lebanese are the most Arab nationals in using Facebook with a rate of 77%, followed by Jordanians and Emiratis at the same level with a rate of 70%. Facebook usage is high everywhere except …

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22% of Qataris Use Facebook, While 55% Use Snapchat in 2016 | Northwestern University in Qatar

Facebook penetration has declined since 2013 with rate 47% in 2013 vs. 22% 2016), While Instagram’s is increasing (34% in 2013 vs. 60% 2016). The chart shows that only one in five Qataris use Facebook, fewer than any other nationality.  Qataris are more likely to use Snapchat than Facebook. 55% of Qataris use Snapchat – …

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Internet Penetration in the Middle East, 2016 | Northwestern University in Qatar

Internet penetration rose in all six countries surveyed, but it was most dramatically in Egypt and Lebanon (Egypt: 22%in 2013 to 59% in 2016, Lebanon: 58%in 2013 to 84% in 2016). Because the internet penetration in Tunisia stagnated over the past few years, it stills the lowest among countries surveyed (49%) as Media Use in …

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Internet Penetration for Businesses and International Benchmarks in Qatar, Q2 2016 | ICT

As shown in the study produced by Ministry of Transport and Communications of Qatar , when Qatar is compared with selected regional and international peers, internet usage by business establishments in Qatar is found that 88% of business establishments with 10 or more employees is higher than that in other GCC (the Gulf Cooperation Council …

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