RESOURCES

67% of Europe & North America Organizations Are Planning to Increase Their Digital Marketing Spending in 2018 | Econsultancy & Adobe

One of the difficulties in providing a general budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately as a part of their total budget. Take a glance at the …

READ MORE

Digital Intelligence Briefing: 2018 Digital Trends in Retail | Econsultancy & Adobe

The focus on the customer experience (CX), as well as the content, has risen steadily in recent years and has been largely a ‘south to north’ phenomenon. 2018 is the year of CX again as companies get a quantifiable uplift from a customer-centric approach and organizations committed to CX are shown to outperform their peers. …

READ MORE

97% of North American Marketers Are Using Linkedin as a Part of Their Content Marketing Efforts, 2018 | CMI & MarketingProfs

Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention and expand their customer base. Take a glance at the top used social media platforms by technology marketers, Linkedin is ranked as the first used platform by surveyed marketers with …

READ MORE

Extending The Reach of The Content is a Benefit of Using a Strategic Content Management Approach With a Rate of 57%, 2018 | Contentful & ICC

The volume of information being published on intranet, extranet and internet websites continues to grow at a rapid pace. Therefore, website content management is emerging as a mission-critical business problem that must be resolved and where controlling complexity is the key. Take a glance at the benefits of using a strategic approach to manage content, Extending the …

READ MORE

Digital Summit Chicago 2018 | USA

Digital Summit Chicago 2018 is one of Digital Summit events in the USA in 2018 which they have organized. This time the conference will take place in Chicago, USA for 2 days from 26 – 27 of September 2018.   The Digital Summit is a series of events that held in many cities such as, Texas, Philadelphia, Tampa, Boston, Minneapolis, Washington, …

READ MORE

Mobile Growth Summit New York 2018 | USA

Mobile Growth Summit 2018 – New York Edition – is one of the summit series around the world, which is considered to be the world’s largest mobile growth conference. It is coming with a wide range of sessions and workshops which focus on how to connect with the industry professionals and learn how to grow your business. Mobile Growth Summit …

READ MORE

92% of North American Technology Marketers Ensures That the Content is Fact-Based & Credible, 2018 | CMI & IDG

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately, to drive profitable customer action. 92% of North American technology marketers indicated that they ensure always that the content is fact-based and credible, while 74% mentioned that they consider how the contact impacts the overall …

READ MORE

58% of B2C Marketers Are Using the Automated Confirmation Email in North America, 2018 | CMI

The automated confirmation e-mail is ranked as the first type of emails that B2C marketers use with a rate of 58%, while event emails are ranked as the second B2C marketers used email type with a rate of 55%. 52% indicated that they are using the promotional emails, then comes at next the monthly newsletters emails …

READ MORE

Digital Summit Denver 2018 | USA

Digital Summit Denver 2018 is a 2- day conference, where you can meet the world’s leading brands and experts in one place. It will be full of the most valuable topics in the digital marketing industry. Digital Summit Denver 2018 will be launched from 17 – 18 of July 2018 at Denver.   The Digital Summit …

READ MORE

Digital Summit Detroit 2018 | USA

As part of the Digital Summit series, Digital Summit Detroit 2018 will be held from 12 – 13 September 2018 in Cobo Center Grand Ballroom, Detroit, USA. Digital Summit Detroit 2018 will introduce a great package of sessions, workshops, experts, and speakers. Don’t let the chance miss you to be a part of it.   Some of Digital Summit …

READ MORE