RESOURCES

Manufacturing Content Marketing 2018: Benchmarks, Budgets & Trends – North America | CMI & MarketingProfs

Using content marketing in manufacturing organizations in North America is booming year over year, with 86% of this kind of organizations already use content marketing. 46% of them still in the young/first steps of content marketing maturity, while 30% are in the adolescent phase, and 22% are in the mature/sophisticated phase. Read more and gain …

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Event Emails Are The Most Used Type of Emails by Technology Marketers in North America For Content Marketing Purposes With a Rate of 75%, 2018 | CMI & MarketingProfs

Email marketing is the act of sending a commercial message, typically to a group of people, using email. Its purpose can vary, but it is frequently used to enhance a business or brand’s relationship with current or previous customers and to encourage loyalty, repeat business, and acquire new customers. Take a glance at the most used type of emails …

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42% of North America Manufacturing Marketers Needs an Easier Method to Measure Their Content Marketing ROI, 2018 | CMI

Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. One element of this new form of marketing still plagues many manufacturing marketers it is how to successfully calculate their content marketing ROI. The ROI of content can’t be determined without a …

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43% of Technology Marketers in North America Are Working With a Documented Content Marketing Strategy, 2018 | CMI & MarketingProfs

Content marketing is more than building, distributing and sharing content in order to engage with audiences, generate leads, improve branding, and other marketing goals that content marketing can afford. It needs a strategic approach and that’s what a content marketing strategy is all about. Content marketing fits into a broader integrated marketing strategy and it needs …

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Content Creation is The Main Activity That Technology Marketers Outsource It in North America With a Rate of 56%, 2018 | CMI & MarketingProfs

Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention, generate leads, expand their customer base, Generate or increase online sales. To outsource content marketing you’ve got to do the work to create systems, processes, and routines that ensure a high-quality end …

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Technology Content Marketing 2018: Benchmarks, Budgets & Trends – North America | CMI & MarketingProfs

96% of technology organizations in North America use content marketing, with 45% of them in the sophisticated/mature phase of content marketing. 43% of organizations that use content marketing in North America depends on small (or one-person) marketing/content marketing team serves the entire organization. Furthermore, 67% of technology marketers surveyed outsource at least one content creation activity (e.g., …

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87% of B2B Marketers Are Using Analytics Tools for Their Content Marketing Purposes, 2018 | Hubspot

As technology evolves, the options for content marketing technology are increasing. These days, tech that used to seem like science fiction is becoming increasingly common. When it comes to measuring content results, tools that have been around for ages, such as Google Analytics, can be particularly useful. Analytics tools indicate the idea of how many people …

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Digital Advertising 2020: Insights into a New Era of Advertising and Media Buying | Salesforce

Marketing and advertising are becoming increasingly integrated, with the steady increase in depending on a myriad of data sources to personalize advertising and measure performance. Dominant channels – and thus budgets – are shifting, too. Increasingly, advertisers will rely on major platforms under the Google and Facebook umbrellas to deliver their messages. There has been …

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2018 B2B Marketing Survey | Contentive

The modern B2B marketer is changing the way they work with to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds …

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Content Production Workflow Is a Content Management Challenge With a Rate of 47%, 2018 | CMI

Content management is the process of organizing and consolidating these pieces of content (text, graphics, and multimedia clips) and tagging schemes (XML, HTML & etc.) in the most efficient way and storing them only one time in a repository, known as a content management system. The organized content can then be used over and over …

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