RESOURCES

87% of B2B Marketers Are Using Analytics Tools for Their Content Marketing Purposes, 2018 | Hubspot

As technology evolves, the options for content marketing technology are increasing. These days, tech that used to seem like science fiction is becoming increasingly common. When it comes to measuring content results, tools that have been around for ages, such as Google Analytics, can be particularly useful. Analytics tools indicate the idea of how many people …

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Digital Advertising 2020: Insights into a New Era of Advertising and Media Buying | Salesforce

Marketing and advertising are becoming increasingly integrated, with the steady increase in depending on a myriad of data sources to personalize advertising and measure performance. Dominant channels – and thus budgets – are shifting, too. Increasingly, advertisers will rely on major platforms under the Google and Facebook umbrellas to deliver their messages. There has been …

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2018 B2B Marketing Survey | Contentive

The modern B2B marketer is changing the way they work with to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds …

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Content Production Workflow Is a Content Management Challenge With a Rate of 47%, 2018 | CMI

Content management is the process of organizing and consolidating these pieces of content (text, graphics, and multimedia clips) and tagging schemes (XML, HTML & etc.) in the most efficient way and storing them only one time in a repository, known as a content management system. The organized content can then be used over and over …

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Litmus live Conference Boston 2018 | USA

Litmus live conference 2018 in Boston is one of the Litmus live series of digital marketing & social media events around the worldwide, that including Litmus live conference London on August 21, 2018, and its event in San Francisco on November 8-9, 2018. Litmus live conference Boston 2018 is gathering the leading experts to learn the latest in email marketing with …

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PR News Social Media Summit 2018 | San Francisco, USA

PR News Social Media Summit 2018 is one of the PR News‘ series of digital marketing & social media events around the world, that introduces a great opportunity to meet, join, and network a community of communicators, including brand storytellers, PR practitioners, and social media marketers. It will discuss new fields in the digital marketing & social …

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MarTech Conference 2018 | Boston, USA

MarTech Conference 2018 in Boston is one of the MarTech’s series of digital marketing events for senior-level, hybrid professionals who are both marketing and tech-savvy. The conference is a blended curriculum of marketing, technology, and management topics that unearths new possibilities, reveals emerging opportunities and affirms the work you do. MarTech Conference 2018 in Boston is two …

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Content Marketing World Conference 2018 | Ohio, USA

Content Marketing World Conference 2018 is one of the Content Marketing Institute’s series of digital marketing & content industry events around the world, that introducing an opportunity to learn and network with the best and the brightest in the content marketing industry. It also is rolling out Over 120 sessions and workshops presented by the leading brand marketers …

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Shop.Org Conference 2018 | Las Vegas, USA

Shop.Org Conference 2018 in Las Vega is one of National Retail Federation‘s series of digital marketing & Retail events around the world. The conference brings a valuable package of sessions, workshops, and talks, that focus on innovation in technology and world-changing ideas in retail. Shop.org has partnered with Fast Company, the world’s leading progressive business media brand, …

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MERGE SHOW Conference 2018 | Orlando, USA

Merge Show Conference 2018 in Orlando is the Merg‘s annual event that is in its second year of operation in the digital marketing industry. Merge Show is a conference about Digital Assets and E-commerce, which combines multiple disciplines and focus areas together to create networking opportunities and grow business potential through the fusion of ideas and technology. It’s …

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