RESOURCES

Over 70% of Internet Users in Middle East Use Facebook & WhatsApp in 2017 | Northwestern University in Qatar

Among only the internet users in the Middle East (the 6 countries surveyed), WhatsApp, Facebook and YouTube are considered as their most preferred social media platforms with rates of 75%, 71% and 59% respectively although Facebook penetration declined by 11% since 2015. These are followed by Instagram and Snapchat which increased significantly to score 42% and …

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Infographic: Lebanon Online, August 2017 | Effective Measure

Although internet penetration in Lebanon rose dramatically from 58% in 2013 to 91% in 2017, unique browsers and the daily average of unique browsers decreased by 2.65% & 1.08% respectively than the previous year. Find out more about internet consumption in Lebanon during August 2017: Mobile unique browsers and page views increased slightly by 0.36% …

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Facebook Reached Its Highest Rate of Usage in Lebanon Among All Arab Nations, 2017 | Northwestern University in Qatar

Arab nationals have a high dependence on social media platforms especially Facebook, as 63% of them are using it in 2017. But Lebanese are the most Arab nationals in using Facebook with a rate of 77%, followed by Jordanians and Emiratis at the same level with a rate of 70%. Facebook usage is high everywhere except …

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World Wide Web & Social Media Are Main Sources of Information in Lebanon, 2016 | Ipsos

TV ranked the top of all information sources used in Lebanon during 2016. It grabbed three-quarters of all respondents’ answers, followed by the World Wide Web (WWW) with a rate of 42% and then social media platforms with 40%.

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Only 14% of Women in MENA Have Ever Purchased a Product Online, 2016 | Ipsos

Although most of the women in MENA have an access to the internet and depend on online sources for information when they decide to buy, there is only a rate of 14% of them have purchased a product online and also they prefer cash on delivery as a payment method. UAE has the highest rate …

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53% of Women in MENA Look for Information About Products Before Purchasing, 2016 | Ipsos

More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals. Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%). For more information, kindly check “10 Things You …

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Internet Penetration in the Middle East, 2016 | Northwestern University in Qatar

Internet penetration rose in all six countries surveyed, but it was most dramatically in Egypt and Lebanon (Egypt: 22%in 2013 to 59% in 2016, Lebanon: 58%in 2013 to 84% in 2016). Because the internet penetration in Tunisia stagnated over the past few years, it stills the lowest among countries surveyed (49%) as Media Use in …

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