RESOURCES

What Does Social Media Tell Us About Real Estate in the MENA Region, 2018 | Crowd Analyzer

Social media platforms are growing to become the public sphere everyone goes to in order to search, check products, survey, and even get inspired. Browsing Instagram or Twitter, you can find agents, mortgage companies and real estate firms using such platforms to increase brand awareness, sales, leads and much more. Hence, these social media advertising …

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Google Play Offers the Cheapest Cost Per Install (CPI) for Mobile Game Apps in the Middle East & Africa, Sep. 2017 | eMarketer

The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform. Google Play offers the cheapest CPI ever, that does not exceed $0.50. CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17). Amazon comes in the middle level with costs range …

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Only 14% of Women in MENA Have Ever Purchased a Product Online, 2016 | Ipsos

Although most of the women in MENA have an access to the internet and depend on online sources for information when they decide to buy, there is only a rate of 14% of them have purchased a product online and also they prefer cash on delivery as a payment method. UAE has the highest rate …

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53% of Women in MENA Look for Information About Products Before Purchasing, 2016 | Ipsos

More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals. Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%). For more information, kindly check “10 Things You …

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Quality or Brand Names Are More Important for Middle East Women While Buying, 2016 | Ipsos

In general, 55% of women in MENA are focusing on quality and brand name, while 45% are focusing on price or offers & promotions. Higher purchasing power in the Gulf countries sometimes lead women to focus more on the quality of product or service and the brand name more than anything else. So, in Gulf, 66% of Saudi women focus …

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Workforce Digital Talent in the Middle East Is Only 1.7% in 2016 | Digital McKinsey

The share of the digital talent workforce in the Middle East is only 1.7%, which equivalent less than half of the United States share. Kuwait achieved the highest share in the Middle East with a rate of 2.2%, followed by the United Arab Emirates with a rate of 2%, then Egypt with a rate of …

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Number of Online Buyers and Percentage of Internet Users in MENA, 2016 | PayFort

The number of online buyers in Egypt is 15.2 million with rate 37% of total internet users. While in Kuwait, the number of internet users is 2.4 million buyers, with percentage 92% of internet users. In the UAE the number of internet users is 6.8 million buyers with percentage 83% of UAE internet users. In …

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Facebook E-commerce Ads Increased to 41% in UAE, KSA, Egypt & Kuwait, 2016 | PayFort

In UAE, KSA, Egypt and Kuwait countries, buyers mainly hang out with average 65% on Facebook, 25% on Twitter, and 10% on Linkedin. E-commerce ads increased on Facebook with percentage 41%, on Instagram with 23% and on Twitter with 13%.

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