RESOURCES

What Does Social Media Tell Us About Real Estate in the MENA Region, 2018 | Crowd Analyzer

Social media platforms are growing to become the public sphere everyone goes to in order to search, check products, survey, and even get inspired. Browsing Instagram or Twitter, you can find agents, mortgage companies and real estate firms using such platforms to increase brand awareness, sales, leads and much more. Hence, these social media advertising …

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The Majority of Saudi Arabia Twitter Users Prefer to Publish Their Content in Arabic, 2018 | Crowd Analyzer

The kingdom of Saudi Arabia number of active Twitter user reached 11 million, It’s the highest number of active Twitter users compared to UAE and Egypt. The total number of Saudi Arabia Twitter users who access the platform via iPhone is 5M, compared to 3M who access via Android devices. The total number of Saudi Arabia users who …

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Facebook Comes to Life at Ramadan – 2017 | Facebook IQ

Facebook is the place where millions of people come to share their Ramadan experiences and find inspiration. And Ramadan time is also a unique opportunity for brands to engage a large audience, drive actions, by acting on the insights and data about the users and their usage of the largest social network, i.e. Facebook. Ground …

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58% of Shoppers in KSA Have Shopped Online at Least Once in the Past, 2017 | CITC

Saudi Arabia’s B2C e-commerce spending was estimated at SAR 29.7 billion in 2016 making the country one of the largest e-commerce markets in the MENA region. In 2017, 58% of shoppers in Saudi Arabia have shopped online at least once in the past. Most of these online shoppers have made a transaction during the 12 …

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Google Play Offers the Cheapest Cost Per Install (CPI) for Mobile Game Apps in the Middle East & Africa, Sep. 2017 | eMarketer

The cost per install (CPI) for mobile game apps varies from country to country and from platform to platform. Google Play offers the cheapest CPI ever, that does not exceed $0.50. CPI on iOS reaches its peak especially in Qatar ($1.24), UAE ($1.18) and Kuwait ($1.17). Amazon comes in the middle level with costs range …

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Entertainment & Travel-Related Services Are the Most Purchased Online in KSA, 2017 | CTIC

58% of shoppers in KSA have shopped online at least once in the past. 87% of them have done so during the past 12 months previous the survey. Shoppers in KSA are generally using a combination of offline and online channels for their purchases. But in terms of purchasing online, entertainment-related and travel- related services …

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E-Commerce in Saudi Arabia, 2017 | CITC

In line with other emerging economies, the Saudi e-commerce market has been experiencing significant growth and development over the past few years. Saudi Arabia’s B2C e-commerce spending grew also making the country one of the largest e-commerce markets in the MENA region. This strong growth of B2C spending is driven by high levels of the …

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46% of Online Shoppers in KSA Are Medium Buyers Buy Once Every 2 or 3 Months, 2017 | CTIC

Based on the frequency of purchasing, online shoppers in KSA are classified to heavy, medium and light buyers. The majority of online shoppers in KSA are medium buyers buying online once every 2 or 3 months, while 23% are heavy buyers buying online once every 1 or 2 weeks. In terms of their demographics, over …

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87% of Shoppers in KSA Have Used Credit Cards to Pay for Their Online Purchases, 2017 | CITC

58% of shoppers in KSA have shopped online at least once in the past. The vast majority of them (87%) have used credit cards to pay for their online purchases. Cash on delivery is also a very popular method for 66% of online shoppers probably due to apprehensions about using credit cards online. This is …

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43% of Online Shoppers in UAE, KSA & Egypt Compared Prices via Smartphones | PWC 2017

43% of smartphone users in UAE, KSA, and Egypt said that they like to use their smartphone devices to compare product prices with competitors and 41% use them to pay for their online purchases, while 33% do so to read product reviews. It worth to be mentioned that online shoppers in the Middle East – the …

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