RESOURCES

Omnichannel Experience is Ranked as the First Priority for B2B Businesses at a Rate of 50% in the Next Two Years | Accenture

Prioritizing the lead generation challenges and setting B2B marketing objectives is just the start. The next steps include evaluating the existing program performance against priorities, identifying gaps and new buyer-centric programs to test and roll-out, looking at program diagnostics, and reporting performance. Take a glance a the top priorities for B2B businesses in the next two years: Providing an …

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78% of Smartphone Users Are Using Gaming Apps at Least Once a Day, 2017 | Ipsos MORI & Google

Mobile applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for marketing purposes has grown exponentially over the past few years. While mobile web browsing is incredibly popular, apps play an important role in consumers’ mobile experience too. Brands may assume that app users are a …

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Something for Everyone: Why the Growth of Mobile Apps Is Good News for Brands, 2017 | Ipsos MORI & Google

The increasing number of smartphone users worldwide has led to a tremendous increase in the number of apps that consumers use on their phones. Consumers glued to their mobile devices thanks to the better, smarter handsets, faster connections and enjoyable feature and functions that apps may offer. In the same context, brands should be prepared for …

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The Total Online Banking Audience Size in France is 74% of The Total Digital Population in 2018 | ComScore

Online banking, known also as internet banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution’s website. Take a glance at the online banking size in the EU5 markets, the total online banking audience in France is 74% of the total digital population 81%, while Germany total digital …

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Online Banking in Europe, June 2018 | comScore

In Europe, online banking became one of the most frequently used banking touchpoints. It is relatively high but still has plenty of room for growth. In the same context, comScore has published its 2018 “Online Banking in Europe” report, which uses multi-platform data from 5 European countries (France, Germany, Italy, Spain and the UK) to …

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Women Globally Are More Likely Than Men to Receive Unwanted Calls, 2018 | Truecaller

A recent study conducted by Truecaller revealed that women around the world receive more spam calls than men and also they block 19% more unwanted calls than men. In some countries (e.g. India, Nigeria, Morocco, Kenya, Sri Lanka, Jordan and Ghana) men receive more spam calls than women but women are more likely to take …

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Digital Media Consumers: Cross-Country Trends, 2016 | PayPal

Online marketplaces become more convenient, devices become more accessible, storing and streaming content on one device becomes more reliable. That affects consumer’s behavior in using media. Read the following information to understand the state of digital media consuming across 2 media segments (eBooks & Games): eBooks 58% of UK eBook readers read mystery, thriller and …

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