RESOURCES

69% of Irish Online Shoppers Consider Returning Shipping to Be the Most Attractive Service if They Don’t Have to Pay for It, 2018 | PWC

Online shopping is becoming increasingly popular because of the speed and ease of use for customers. Irish businesses need to be able to offer seamless, free returns to attract and keep customers returning to their online store. The additional cost that this will drive into the business will need to be effectively managed but, if …

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57% of Irish Consumers Are Only Using Credible/legitimate Shopping Websites on Their Mobile Phones, 2018 | PWC

Mobile payments are rapidly growing in popularity and expected to take over credit card payments in the next decade. However, the question remains, are they secure? Each mobile payment app has its own safety concerns, so the built-in security of each one needs to be analyzed to determine if your money and personal information are …

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Retail & Consumer Report – Ireland 2018 | PWC

PWC has launched the “Retail & Consumer Report 2018” that predicts Ireland to be the fastest growing Eurozone economy over the next 6 years to 2024. The study revealed that less than a third of Irish consumers expect to spend more in 2018 than they did last year. Find out more about the key five …

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71% of Companies Will Increase Their Spending Budget On Optimizing Marketing & Sales Activities in The Next 12 Months, 2018 | Forrester

Leaders must continue to invest in external partners and data. With partners’ help, they’ll be better positioned to activate their data to advance priority marketing and sales activities, including improving digital selling, account-based marketing, lead quality, data consistency, and creating personalized experiences in their customers’ and prospects’ journeys. Laggards associate important benefits with improving their …

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The B2B Data Activation Priority in the US, Canada, the UK & Ireland, 2018 | Forrester

Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …

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63% of Consumers in UK, US & Ireland Believe That Protecting Their Data Is Their Responsibility, 2017 | Gigya

Everyone protects his own data in an era full of hacks endless hacking ways. An online survey conducted by “Gigya” in March 2017 showed that 69% of consumers in the UK, US and Ireland are concerned about device security and privacy risks with the increasing adoption of IoT devices. 68% also don’t trust brands to handle …

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UK, Ireland & Germany Are the Top 3 Countries of Weekly Online Purchase, 2016 | Mastercard

People in UK and Ireland have the highest frequency of weekly e-commerce use, while people in Poland are shopping most frequently on a daily basis. The countries with lowest weekly purchase are Finland, Latvia, Bulgaria, Denmark and Estonia. They show good levels of engagement from consumers with regard to the other purchase frequencies.

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Facebook Messenger Has the Highest Rate of Owners in Ireland, Jan 2017 | Ipsos MRBI

The use of social messaging applications don’t differ so much from country to country.  in Ireland, Facebook Messenger has the highest percentage of owners (58%) in January 2017, followed by Whatsapp with a rate of 56%, and then skype with a rate of 43%. Tinder and Snapchat have the lowest number of owners with 9% and …

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