RESOURCES

The B2B Data Activation Priority in the US, Canada, the UK & Ireland, 2018 | Forrester

Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …

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63% of Consumers in UK, US & Ireland Believe That Protecting Their Data Is Their Responsibility, 2017 | Gigya

Everyone protects his own data in an era full of hacks endless hacking ways. An online survey conducted by “Gigya” in March 2017 showed that 69% of consumers in the UK, US and Ireland are concerned about device security and privacy risks with the increasing adoption of IoT devices. 68% also don’t trust brands to handle …

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UK, Ireland & Germany Are the Top 3 Countries of Weekly Online Purchase, 2016 | Mastercard

People in UK and Ireland have the highest frequency of weekly e-commerce use, while people in Poland are shopping most frequently on a daily basis. The countries with lowest weekly purchase are Finland, Latvia, Bulgaria, Denmark and Estonia. They show good levels of engagement from consumers with regard to the other purchase frequencies.

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Facebook Messenger Has the Highest Rate of Owners in Ireland, Jan 2017 | Ipsos MRBI

The use of social messaging applications don’t differ so much from country to country.  in Ireland, Facebook Messenger has the highest percentage of owners (58%) in January 2017, followed by Whatsapp with a rate of 56%, and then skype with a rate of 43%. Tinder and Snapchat have the lowest number of owners with 9% and …

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