RESOURCES

Small Mobile Device Screen is The Main Obstacle For Irish Online Shoppers to Make Purchases Through Their Smartphones at a Rate of 45%, 2017 | PWC

Mobile commerce is growing rapidly fast, Mobile devices play a key role in customer interactions and an increasing number of transactions, including commerce. The rise of mobile has been exponential in recent years and mobile impacts but also continues to drive many evolutions and trends in marketing think about mobile content marketing or mobile email marketing, usability, user experience, the customer …

READ MORE

High Delivery Charges Are the Main Irish Online Shoppers Reason to Abandon a Cart With a Rate of 41%, 2017 | RoyalMail

In online marketing, a shopping cart is a piece of e-commerce software on a web server that allows visitors to an Internet site to select items for eventual purchase. Shopping cart abandonment is when a potential customer starts a check out process for an online order but drops out of the process before completing the purchase. …

READ MORE

85% of Irish Small to Medium Enterprises Have at Least One Digital Asset, 2018 | IE Domain Registry

There are many small and medium-sized companies feeling a little out of their depth when it comes to the digital transformation. Unfortunately, there is no one-size-fits-all approach when it comes to the digital era. But there is an approach for every company, and no firm has to embark on finding it all by themselves. Digital …

READ MORE

Machine Learning Innovation Summit 2018 | Dublin, Ireland

Machine Learning Innovation Summit Dublin 2018 is a one-day event that brings a great package of the best in Digital Marketing field. It will take place on November 29, 2018, at O’Callaghan Alexander Hotel, Dublin, Ireland. Machine Learning Innovation Summit Dublin 2018 is one of the Innovation Enterprise series of Digital Marketing, Mobile Marketing, E-commerce, Retail, data visualization, and Social Media events, which held annually …

READ MORE

69% of Irish Online Shoppers Consider Returning Shipping to Be the Most Attractive Service if They Don’t Have to Pay for It, 2018 | PWC

Online shopping is becoming increasingly popular because of the speed and ease of use for customers. Irish businesses need to be able to offer seamless, free returns to attract and keep customers returning to their online store. The additional cost that this will drive into the business will need to be effectively managed but, if …

READ MORE

57% of Irish Consumers Are Only Using Credible/legitimate Shopping Websites on Their Mobile Phones, 2018 | PWC

Mobile payments are rapidly growing in popularity and expected to take over credit card payments in the next decade. However, the question remains, are they secure? Each mobile payment app has its own safety concerns, so the built-in security of each one needs to be analyzed to determine if your money and personal information are …

READ MORE

Retail & Consumer Report – Ireland 2018 | PWC

PWC has launched the “Retail & Consumer Report 2018” that predicts Ireland to be the fastest growing Eurozone economy over the next 6 years to 2024. The study revealed that less than a third of Irish consumers expect to spend more in 2018 than they did last year. Find out more about the key five …

READ MORE

71% of Companies Will Increase Their Spending Budget On Optimizing Marketing & Sales Activities in The Next 12 Months, 2018 | Forrester

Leaders must continue to invest in external partners and data. With partners’ help, they’ll be better positioned to activate their data to advance priority marketing and sales activities, including improving digital selling, account-based marketing, lead quality, data consistency, and creating personalized experiences in their customers’ and prospects’ journeys. Laggards associate important benefits with improving their …

READ MORE

The B2B Data Activation Priority in the US, Canada, the UK & Ireland, 2018 | Forrester

Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …

READ MORE

63% of Consumers in UK, US & Ireland Believe That Protecting Their Data Is Their Responsibility, 2017 | Gigya

Everyone protects his own data in an era full of hacks endless hacking ways. An online survey conducted by “Gigya” in March 2017 showed that 69% of consumers in the UK, US and Ireland are concerned about device security and privacy risks with the increasing adoption of IoT devices. 68% also don’t trust brands to handle …

READ MORE