Everyone protects his own data in an era full of hacks endless hacking ways. An online survey conducted by “Gigya” in March 2017 showed that 69% of consumers in the UK, US and Ireland are concerned about device security and privacy risks with the increasing adoption of IoT devices.

68% also don’t trust brands to handle their personal information appropriately, such as name, email, location or marital status. So, when respondents were asked about whose responsibility it is to protect their information, most of them (63%) believes the onus is on themselves, while only 19% assumed brands should be responsible for this and 18% said it’s the government’s responsibility.

Who Should Be Responsible for Protecting Consumer Data Privacy?

A Graph Shows Who Should Be Responsible for Protecting Consumer Data Privacy?