RESOURCES

Only 14% of Women in MENA Have Ever Purchased a Product Online, 2016 | Ipsos

Although most of the women in MENA have an access to the internet and depend on online sources for information when they decide to buy, there is only a rate of 14% of them have purchased a product online and also they prefer cash on delivery as a payment method. UAE has the highest rate …

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53% of Women in MENA Look for Information About Products Before Purchasing, 2016 | Ipsos

More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals. Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%). For more information, kindly check “10 Things You …

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