“Omnishoppers” are the shoppers who use a variety of devices, channels, and platforms to browse and buy products. The US and the UK have the highest rates of omnishoppers, while Germany has the less with 69% of omnishoppers – across the surveyed countries – indicated that they prefer to do as much online shopping as possible.

To figure out more about how they shop and what do they think about shopping, check the below points:

The Shopper Story 2017 - Globally | Criteo | Digital Marketing Community

A Graph Shows the Various Forms of Omnishopping


Data were driven from nearly 10,000 omnichannel shoppers across the US, the UK, France, Germany, Brazil and Japan.

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