RESOURCES

Instant Confirmations for Transactions is The Top Factor That Enhances The Customer’s Online Banking Experience & Security at a Rate of 72%, 2018 | Experian

Digital modernization gives traditional banks a second chance. A smart, enterprise-wide approach positions them to deepen customer satisfaction and loyalty, driving long-term relationships and profitability. Strong financial products and services are still essential. Digital banking is the move to online banking where banking services are delivered over the internet. The advantages for banks and customers …

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Buying Goods & Services Online is Getting Easier To be Done Compared to One Year Ago by Internet Users at a Rate of 43%, 2018 | UNCTAD

The globalization of the Internet has occurred faster than anyone could have imagined. The manner in which social, commercial, political, and personal interactions occur is rapidly changing to keep pace with the evolution of the Internet. This expansion has created a wider audience and a larger consumer base for whatever message, product, or service can …

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Analytics or Predictive Modeling is The Most Important Technology-Driven Marketing Function That Increases The ROI at a Rate of 50%, 2017 | Ascend2

Understanding marketing technology is only part of the equation for marketers. That technology provides reams of data for marketers to analyze and enables them to do more with it and ultimately, impact the bottom line. Marketing technology today requires marketers to be data-driven and tech-savvy, as well as content creators. Take a glance at the …

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Clear Information About Delivery Charges Before Purchasing is The Most Important Factor For Online Shoppers at a Rate of 70%, 2017 | IPC

Online shopping trend is very popular nowadays. This process requires a medium for buying goods and services that is the internet. There are many factors that can influence consumer’s online buying behavior, these factors may vary from individual to individual. Being able to return products easily is essential when incorrect items are delivered or if …

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Too Many Ads on The Internet is The Main Motivation Factor For Using Ad-Blocking Tools at a Rate of 48%, 2018 | GlobalWebIndex

Ads-frustration, whether from annoyance with ads or a feeling that they’re excessive, is the most popular motivation to block ads in all age groups. Unwanted advertising can also harm the advertisers themselves if users become annoyed by the ads. Irritated users might make a conscious effort to avoid the goods and services of firms which are …

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Link Building is The Most Difficult Search Engine Optimization Tactic to Be Implemented at a Rate of 52%, 2017 | Ascend2

One of the main marketing strategies that can help online retailers build a successful Internet business is search engine optimization (SEO), the process of tailoring websites to the algorithms that search engines use to rank websites based on “signals” that the site emits. When it comes to online marketing, most businesses rely excessively on web analytics to …

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Increasing in The Conversion Rates is The Most Important Benefit of Investing in a Mobile Application at a Rate of 62%, 2017 | ShopGate

A well-designed mobile app can perform actions much quicker than a mobile website. Apps usually store their data locally on mobile devices, in contrast to websites that generally use web servers. Applications can further save users’ time by storing their preferences and using them to take proactive actions on users’ behalf. Businesses are using mobiles apps to improve their work functionalities. The aim of a …

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On-Page Optimization is The Most Effective Tactic For Improving Landing Pages Conversions at a Rate of 50%, 2017 | Ascend 2

Landing pages are a key component of online marketing campaigns. A landing page is a specially designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns, and a lot of money and resources are spent driving traffic to these pages. Since …

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Infographic: How to Profile Students Vs. Young Professionals, Q2 2018 | GlobalWebIndex

While students are mobile-first, spending much more time online on mobile phones, young professionals are not far behind, spending only 30 minutes less browsing via their phones. In this Infographic, GlobalWebIndex made a comparison between these two segments to profile students vs. young professionals. Here is a glimpse at the top line findings: Social Media …

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Customer Experience Mapping is The Most Difficult Tactic Used in Optimizing Marketing Automation at a Rate of 55%, 2018 | Ascend 2 & ClickDimensions

Marketing automation provides repeatable marketing processes, closed-loop marketing analysis, automated multi-channel execution, and customer segmentation. The goal of marketing automation is to transform raw leads into sales-ready leads in a consistent and repeatable process and helps to bridge the gap between lead generation activities and follow up by sales. It offers marketers to fully understand, …

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