RESOURCES

Better Prices is the Main Reason That Motivates Online Shoppers to Make Online Cross-Border Purchases With a Rate of 72%, 2018 | PayPal

The cross-border shoppers are purchasing goods when they visit other countries (“touristic shopping”) or when they shop on the Internet to import goods, often from foreign websites. While cross-border shopping happens all over the world, the online consumer’s cross- borders purchases rate is growing daily. Take a glance at the top reasons to make an …

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It is Easier to Return Purchases Online is The Top Reason to Ship Back to a Retailer With a Rate of 50%, 2017 | UPS

Online shoppers attitudes of making a ship back to a retailer are changing.  Although a majority of shoppers prefer to return items to a store, the percentage of shoppers who shipped back to the retailer is growing through the years. For many, it’s simply more convenient and flexible, and free shipping on returns offered by …

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Infographic: The Online Purchase Journey Across Generations, 2018 | GlobalWebIndex

Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …

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Delivery Shipping Cost is The Main Barrier For Online Consumers to Make a Cross-Border Purchase With a Rate of 25%, 2018 | PayPal

International cross-border shopping introduces the potential for a plenty of additional variables which may motivate or hinder an individual to cross-border shop. In addition to differential sales and use tax rates between countries, some other variables, which may affect one’s motivation to cross-border shop, include foreign currency exchange rates, duties, tariffs, and goods restrictions, availability …

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Cross-Border Consumer Research 2018 | PayPal

The internet and the adoption of new communication technology have made it possible for consumers to transcend time and place borders. Cross-border e-commerce, which refers to the digital purchasing on foreign sites, is risen steadily among both retailers and consumers. In the same context, PayPal in its 2018 Cross-Border Consumer Research digs into how and …

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Videos/Motion Graphics is The Most Effective Digital Content Type for Marketing Purposes With a Rate of 44%, 2018 | Ascend2

When you delve into the internet properly, it’s insane to think just how much content, and more importantly, how many different content ‘types’ are out there. Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, …

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Clothing/Apparel is The Most Category That Online Shoppers Buy It From Cross Borders With a Rate of 68%, 2018 | Paypal

Cross-border shopping is the name given to the activity where online shoppers buy goods abroad because of lower prices & the variety of choices. The buying and selling of goods and services between businesses in neighboring countries, with the seller being in one country and the buyer in the other country. Take a glance at …

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Social Media Marketing is Ranked as The Most Effective Marketing Channel for Businesses With a Rate of 78%, 2018 | Buffer & Social Media Week

Marketing channels are channels used by any company to reach their end customers. These channels are generally interdependent on each other and interact with each other so as to ensure that the product reaches from the company to the end customer. Marketing channels can be defined as the set of people, activities, and the intermediary organizations that …

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Generating Traffic & Leads is The Top Marketing Challenge That Faces Companies Globally With a Rate of 61%, 2018 | HubSpot Research

Inbound marketing is the primary marketing approach for the majority of businesses worldwide. It is a strategy that focuses on attracting customers, or leads, via company-created Internet content, thereby having potential customers come to the company rather than marketers vying for their attention. Marketers today are investing more in video channels, social networks such as Instagram, and messaging …

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Germany is The Most Country With Online Consumers That Shop Online From Abroad With 38.7 Million Shopper, 2017 | Postnord

People have the opportunity to familiarize themselves carefully with products as well as seek out the lowest prices for the items they desire irrespective of where in the world the seller is located. Price chasers looking abroad are found above all in Germany, the Netherlands and the Nordics. Consumers in Germany and the United Kingdom …

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