RESOURCES

67% of Europe & North America Organizations Are Planning to Increase Their Digital Marketing Spending in 2018 | Econsultancy & Adobe

One of the difficulties in providing a general budget recommendation is that not all companies are consistent with what they include in their marketing budget. While some companies include any marketing and even sales-related expenses, others would categorize some of those expenses separately as a part of their total budget. Take a glance at the …

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Digital Intelligence Briefing: 2018 Digital Trends in Retail | Econsultancy & Adobe

The focus on the customer experience (CX), as well as the content, has risen steadily in recent years and has been largely a ‘south to north’ phenomenon. 2018 is the year of CX again as companies get a quantifiable uplift from a customer-centric approach and organizations committed to CX are shown to outperform their peers. …

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Online Banking in Europe, June 2018 | comScore

In Europe, online banking became one of the most frequently used banking touchpoints. It is relatively high but still has plenty of room for growth. In the same context, comScore has published its 2018 “Online Banking in Europe” report, which uses multi-platform data from 5 European countries (France, Germany, Italy, Spain and the UK) to …

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DMWF Conference & Expo Europe 2018 | Amsterdam

#DMWF Conference & Expo Europe 2018 is a 2- day conference, where the Future of Digital Marketing Technologies can be explored. It will include over 80 industry innovators and experts from the world’s leading global brands and agencies, who can introduce the latest insights in the community of digital marketing. #DMWF Conference & Expo Europe 2018 will …

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29% of North American Marketers Are Making Their Experience Valuable as Possible to Improve The Customer Experience | Adobe & Enconsultancy

Customer experience is an integral part of customer relationship management (CRM), it is important because a customer who has a positive experience with a business is more likely to become a repeat and loyal customer. 29% of surveyed marketers in North America indicated that making their experience as valuable as possible is the first important factor in …

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34% of Organizations in Europe Admit That Targeting & Personalization Is One of Their Priorities, 2018 | Adobe & Enconsultancy

Organizations in the Asia Pacific are much more focussed on social media engagement as their first priority with a rate of 36%, compared to North America and Europe organizations which reported that targeting and personalization is their top priority with a rate of 34%. On another side, Asia Pacific organizations mentioned that brand building/viral marketing …

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Nottingham Digital Summit 2018 | UK

Nottingham Digital Summit 2018 is an inspirational digital marketing conference where great digital marketing experts will be included with a great package of sessions and workshops will be introduced. It brings together the marketing, creative and tech communities for a series of seminars exploring the latest thinking in our industry. Nottingham Digital Summit 2018 will donate Nottingham’s leading …

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IoT Tech Expo Europe 2018 | Amsterdam

IoT is returning to launch its third annual Europe event this year in Amsterdam, Netherlands. It will organize IoT Tech Expo Europe 2018, which considered to be  Europe’s largest and leading IoT event. IoT Tech Expo Europe 2018 is a 2- day conference, it will take place from 27 – 28 June 2018 at Amsterdam, Netherlands.   IoT …

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ML Conference 2018 | Munich, Germany

ML Conference 2018 is an event for Machine Learning Innovation, where it can be learned how to enhance business with Machine Learning. It will focus on how to create a real value from Artificial Intelligence using the latest technologies such as Tensorflow, Deep Learning toolkits, Chatbots and many more. ML conference is a 3-day conference, it will …

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Savage Marketing Conference 2018 | Amsterdam, Netherlands

Savage Marketing Conference 2018 will be launched in its 3rd annual version. It’s set to host CMOs, SVPs, and Sr. The conference divides the entirety of digital marketing into 3 tracks: Data in Marketing, Customer Journey and Content and Mobile Marketing. Savage Marketing Conference 2018 will take place from 13 – 14 June 2018 at Amsterdam, The Netherlands. Savage Marketing Conference …

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